Content Marketing Manager
At Clerri, we’re a team of builders, believers, and bold thinkers driven by one mission: to remove the barriers between patients and providers through memberships that improve access to care and help practices thrive. Simply put, we bring care closer. Backed by a smart platform and a thoughtful team, we deliver the most trusted solution in the market.
As a Content Marketing Manager, you will develop and execute our content strategy to drive brand awareness, support lead generation, and establish thought leadership across key customer segments. Collaborating with teams across Growth, Sales, Product, and Customer Success, you’ll enhance our brand presence through PR, website content, social media, and other key channels. This role reports directly to the Director of Growth Marketing. This is a hands-on role for a skilled practitioner who will be responsible for both strategy and execution.
This position offers a base salary of $87,000, a variable compensation package of $10,000, and company equity.
The Day-to-Day
You will work closely with cross-functional teams to create high-quality content that scales with our growing audience and meets brand goals. Here’s how you’ll make an impact:
- Develop and implement a multi-channel content strategy aligned with our growth objectives and the buyer's journey, covering awareness through retention.
- Drive PR initiatives and thought leadership efforts, positioning our brand as an industry authority through impactful content and strategic partnerships.
- Build and execute social media plans to increase brand visibility, engagement, and growth, personally handling content planning, publishing, and performance tracking.
- You will be the primary writer and creator for the brand. This includes actively writing, producing, and editing a majority of our content (blogs, case studies, web copy, etc.). While you may occasionally manage freelance contributors or agency partners, the expectation is that you are a hands-on creator.
- Conduct keyword research, implement on-page SEO strategies, and use analytics tools to monitor and report on content performance, engagement, and lead conversions.
- Leverage AI-powered tools like AirOps, ChatGPT, and Gemini) to streamline content creation, optimize for search, and enhance creative brainstorming, while ensuring all content is fact-checked, original, and on-brand.
- Collaborate closely with Design, Product Marketing, Customer Marketing, and Events teams to support product launches, ABM campaigns, and ensure unified brand messaging.
- Maintain a content calendar that aligns with broader marketing initiatives and business objectives, managing deadlines and deliverables.
To Be Successful
Do these things sound like you? Yes? Great, you’re already on the path to success at Clerri.
- Starting with the obvious: you are PASSIONATE! (Seriously, you must LOVE what you do!)
- You are a self-starter who is comfortable owning projects from start to finish and thrives in a hands-on role where you can make a direct impact.
- You have 5+ years in content marketing, preferably in a B2B or tech environment, with a strong portfolio of written work.
- You have a proven ability to write and edit high-quality content across various formats (long-form, social, web).
- You possess strong, practical experience with SEO principles and tools (like Google Analytics and Search Console).
- You have experience working within a CMS (like WordPress), social media scheduling tools (like Hootsuite) and project management software (like Asana).
- You have experience using AI tools to make the content process more efficient and effective is a significant plus.
- You’re a team player who can work effectively with various stakeholders and lead cross-functional projects to achieve shared goals.
- You are legally authorized to work permanently in the US without employer sponsorship
- And you have a bachelor’s degree in anything. We mean it! Business, History, Cooking (actually, that could be incredibly useful) … anything.
To Thrive
We’re a forward-thinking, passionate, and values-driven team that leads with empathy - and if the following things sound like you, you won’t just settle in. You’ll thrive with us.
- You’re a self-starter with the ability to “figure it out” but not afraid to ask questions.
- You’re energized by ambitious goals and love pushing the boundaries of what’s possible.
- You like to test, tweak, and try again. At Clerri we’re all about failing fast and learning faster.
- You believe in delivering real value, not just checking boxes.
- You are no stranger to playing hard and working harder while treating others with respect and dignity.
Our Advantage
If you’re asking yourself “what are the perks of working with us?” Don’t worry. We’ve got you covered.
- We’ve been named to the Inc. 5000 list three years in a row - we’re growing fast and just getting started.
- You’ll get some skin in the game with employee equity.
- Innovation is in our DNA - we’re building solutions that matter today and shape the future for providers and patients.
- We stand behind and celebrate our core values.
- We’re not just building a product. We’re transforming how care is accessed and sustained, starting with dental.
- We put our customers at the center of everything we do - every process and decision is driven by what best serves them.
- Honest, two-way communication is how we operate. Every voice matters, and great ideas can come from anywhere.
- We celebrate individuality and diversity - when you bring your authentic self to work, we all do better.
- You’ll experience a culture filled with opportunities to connect in-person and virtually.
- And we’ve got you covered in all the most important benefits: health, 401k match, wellness, disability, employee discounts, flexible PTO & compassionate leave, and more!
Our Commitment to You
Be yourself. Always.
We want you to apply even if you do not meet every requirement. We are committed to building an inclusive, varied culture that welcomes, promotes, supports, and celebrates the diverse backgrounds of our employees. It is what drives innovation, ignites creativity, and ultimately gives us a competitive advantage.
We want you to be you — because how boring would life be if we were all the same?
About Us
Clerri is the leading Care Membership Platform for dental practices, helping them grow by filling schedules with loyal, cash-paying patients.
Our smart, compliant, and automated platform empowers practices to reduce their reliance on insurance, build recurring revenue, and improve access to care for all. Trusted by 20,000+ dentists nationwide, Clerri brings patients closer and helps practices thrive.
Equal Opportunity Employer
We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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