Senior Director, Marketing

About Us

Climate Lead empowers philanthropic leaders everywhere to take immediate and far-reaching climate action. Climate Lead equips new climate philanthropists with the information and insights they need to drive transformative solutions by serving as an impartial guide. We cut through the complexity by curating roadmaps in partnership with a diverse network of experts to help philanthropists make a bold impact on climate from day one.

Summary

The Senior Director, Marketing will build out a new function within the communications team utilizing marketing strategies and tactics to reach new climate philanthropists to help solve the most profound challenges of our time. Working in close partnership with our philanthropic advising team and communications team colleagues, they will manage a wide array of work including (but not limited to): media and public relations, event strategy, speaking opportunities, brand marketing, partnerships and networking, and digital communications to build a community of new philanthropists ready to act on climate.

Managerial Responsibilities 

This role manages 3 direct reports.

Essential Duties and Responsibilities 

As Climate Lead moves beyond its first five years of proving its model into its next phase of strategic growth, the Senior Director, Marketing will focus on the following key priorities and objectives:

Marketing Strategy Development

Develop, customize, and deploy multiple marketing strategies and tactics to attract a niche audience, in support of inspiring potential climate philanthropists to engage with Climate Lead.

Design and lead high-impact marketing campaigns that drive awareness, engagement, and action around Climate Lead’s mission and programs.

Support strategic and editorial planning in partnership with the Senior Director, Content Strategy across communications channels to support Climate Lead’s mission and goals.

Oversee web site, social and newsletter strategies as part of digital offerings.

Measure engagement strategies quarterly and annually. Establish KPIs and performance metrics to assess the effectiveness of marketing and communications initiatives. Report on an ongoing basis to senior leadership and the board on progress and impact.

Manage public relations and media relations, external speaking engagement opportunities, and thought leader strategies for the organization and senior leaders.

Oversee annual Climate Lead-led events strategy and individual events offerings. Work closely with communications and events colleagues and Philanthropy team to ensure high-quality strategic events that drive engagement.

Team Leadership

Supervise three members of the Communications team responsible for events and digital communications, as well as a public relations firm and other consultants as needed.

Foster a collaborative and innovative work environment and champion workflow and measurement processes for effective prioritization for campaigns and strategies.

Use and optimize Asana, Salesforce, and other team-wide planning and tracking tools and systems.

Manage the budget for marketing activities and freelancers/external consultants.

Cross-Organization Collaboration

Partner with the Philanthropy team to ensure marketing strategies are designed to inspire and engage philanthropists throughout the donor journey.

Collaborate across the Communications team and Executive leadership to ensure marketing campaigns and strategies are effectively integrated with and aligned to organizational strategy.

Actively engage with peers as a senior leader, including participating in organization-wide meetings for managers and directors.

Success Criteria 

Climate Lead seeks an experienced marketing leader who demonstrates strength in managing a marketing function and team with vision, creativity, and commitment. Since integrating marketing tools and tactics is a new focus area at Climate Lead, the Senior Director, Marketing must be adept at explaining strategies and tactics to other team members not familiar with the discipline in an effective and compelling way that builds support and delivers results. An appetite for innovation and iteration, as well as excitement about applying their extensive marketing skills and experiences to the specific needs of Climate Lead are essential.

While recognizing that no one candidate will embody all the qualifications enumerated below, we seek the following professional and personal abilities, attributes, and experiences:

Emotional Intelligence: Encourages constructive, balanced / objective discussions to drive innovation and progress internally and externally. Invites candor and has a temperament that deploys a sensitive touch in teasing out points of disagreement.

Marketing Expertise: Demonstrated talent for building and overseeing multiple, often interconnected strategies and plans simultaneously with clear goals, tactics, and measurements.

Strategy Development: Ability to showcase examples of crafting and leading new marketing strategies for products, services and/or organizations in building its audience.

Leadership and Management: Knowledge of how to lead through organizational growth and demonstrated use of change management tactics to effectively iterate on strategy, systems, and operations. Demonstrated expertise managing through influence at leadership team levels and with external stakeholders. A natural coach and mentor who knows how to use their experience and wisdom to lift up others in their work.

Adaptive and Resilient Approach: Thrives in evolving, fast-paced ventures. Energized and capable of working at strategy and leadership team levels as well as handling administrative and tactical responsibilities through hands-on implementation.

Advisory Orientation: Enjoys work environments built around active inquiry and learning; thrives by creatively synthesizing ideas and input from multiple sources, and an ability to recognize excellence.

Communication Skills: Brings outstanding communication skills, particularly as a writer and with a clear perspective on how to most effectively tailor content to generate leads and powerful narratives. Understands how to translate complex material into relatable and digestible content but also remain respectful and true to the complexity and depth of the issues at hand.

Collaborative Nature: Succeeds in and respects a collaborative model, which works in a participatory way across the organization and through Climate Lead’s extensive global networks.

Qualifications 

Expertise building out multi-channel marketing and branding strategies designed to engage new customers, constituents, and/or donors.

Expertise in media and experience overseeing digital marketing, including social media, email marketing and SEO/SEM strategies.

Significant experience managing teams in a high-performance and matrixed environment where people from diverse cultural, social, and ethnic backgrounds can thrive.

Significant experience cultivating and expanding external networks and operating with an ethos of mutual respect for a diverse range of perspectives.

Experience representing a marketing/brand vision/strategy through multiple channels and strategies, speaking engagements, advisory roles, or other methods.

Knowledge, Skills, Abilities

Exceptional written and verbal communication skills, with the ability to craft compelling narratives.

Education and Experience

A minimum of ten years of experience specifically in management roles leading marketing/brand strategy, campaigns, and teams, ideally working across audiences, sectors, and geographies.

Experience working on sophisticated, curated events in a program/content and strategy role.

Experience designing and/or championing processes and work cultures that enable efficient collaboration, learning, and impact orientation within and across teams.

Work Environment 

The Senior Marketing Director role is based at Climate Lead’s headquarters in San Francisco, CA which operates in a hybrid in-office environment. Staff in the San Francisco Bay Area currently work in the downtown office Tuesday through Thursday each week and typically work from a home location the other days. The role requires up to 25% domestic and international travel.

Salary Range

$220,000- 250,000

At the Climate Lead, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of or traits historically associated with race, color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status), domestic violence victim status, political affiliation, and any other status protected by state or federal law.