Product Growth Manager

About the role

Cloudflare is looking for a Product Growth Manager to join our Self-Serve Team. Our team is responsible for driving growth across Cloudflare’s large free and self-serve customer base. To do this, we rely on a data-driven, product-led, experimentation-based approach to help customers to see greater value in and adopt more of Cloudflare’s solutions. You are a self-starter who has an in-depth understanding of key drivers for a customer’s lifecycle which are critical to understanding a customer’s experience and their growth on Cloudflare. In this role you’ll act as a bridge across product, product marketing, channel marketing, design and own go-to-market strategy and execution to drive self-serve growth. 

Locations: San Francisco, Austin, DC & Los Angeles 

What you’ll do

• Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth.
• Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions. 
• Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare’s self-serve solutions and products.
• Partner with channel marketing on end-to-end execution of multi-channel campaigns: develop campaign strategy, design experiments, and drive execution of programs to drive measurable conversion and retention of Cloudflare’s suite of products and features.
• Build and launch data-driven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact.

You have

• A strong background in a product-led growth, product management, or product marketing role.
• Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives. 
• Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
• Strong customer empathy and proven experience understanding what drives customer behavior.
• A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization.
• Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product).
• Exceptional writing skills for email, web, landing pages, ad copy, and more.
• Comfortability tackling ambiguous and complex problems from strategy to execution.
• An ownership mentality with a drive to get work across the finish line and achieve results.

Examples of desirable skills, knowledge, and experience

• 4+ years of experience in product marketing or growth marketing at SaaS companies.
• 2+ years of experience in product management or product-led growth for SaaS companies
• 2+ years of experience with CRO, A/B and multivariate testing
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue).
• Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data, identifying possible solutions, and implementing solutions.
• Proficiency creating product requirement documents and test plans, socializing them, and getting sign off from stakeholders.
• Experience working with engineering teams is a major plus.
• Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude, Google Analytics, Iterable, Adobe Target, etc…
• Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email, in-product behavior, product usage). Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you. 
• Ability to write SQL is a strong plus.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.