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Sr. Manager, US SLED Marketing

Remote

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

We are seeking a dynamic and results-driven SLED (State, Local, Education) Field Marketing Manager to join our marketing team. This role is crucial for developing and executing targeted marketing strategies to engage state and local government entities, as well as educational institutions. The candidate will have a passion for driving lead generation, and the ability to work collaboratively across departments. Building strong relationships with sales, partner, campaign, and product marketing organizations will be critical to success. 

This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for US SLED and key partners.  This may include ABM, thought leadership, events, web, content, social media and more.

Locations: DC & Austin 

Responsibilities

  • Strategy Development: Create and implement comprehensive marketing strategies tailored to the SLED sector, aligning with overall business objectives and market trends Identify trends, opportunities, and competitive landscape within the SLED sector, using insights to inform marketing strategies. Align to the partner strategy and support development of co-marketing programs.
  • Campaign Management: Plan, execute, and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation. Including integrated plans with key partners. 
  • Collaboration: Work closely with sales teams to understand customer needs, tailor messaging, and provide the necessary tools and resources to support their efforts in the SLED market.
  • Budget Management: Develop and manage the field marketing budget, ensuring effective allocation of resources to maximize ROI.
  • Performance Analysis: Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement.

Your Qualifications

  • 7-10 years Marketing Experience in $1B+ B2B technology organization in cybersecurity or networking
  • Experience building market-to, through and with partner programs with resellers, distributors, and systems integrators.
  • Experience building industry integrated multi-touch programs which may include events, paid and earned media, website strategy, campaign planning and management.
  • Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business.
  • Able to be effective working across organizational boundaries and building relationships to accomplish objectives.
  • BA/BS in Marketing, Business, Communications or other related fields.  MBA a plus

Compensation

Compensation may be adjusted depending on work location.

  • For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $139,000 - $169,000.
  • For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000.
  • For Bay Area based hires: Estimated annual salary of $149,000 - $183,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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