Senior Director of Marketing Operations

Available Locations: Austin, Texas or San Francisco, California 
Department: Marketing

About Cloudflare:
At Cloudflare, we’re committed to making the internet better, faster, and more secure. Our global network and innovative technologies empower businesses to thrive in a digital-first world. Join us in our mission to help build a better internet.

Position Overview

The Senior Director of Marketing Operations will play a pivotal role in driving efficiency, scalability, and performance within the marketing organization at Cloudflare. This leadership role focuses on ensuring operational excellence, optimizing processes, and delivering actionable insights to support marketing campaigns and strategies. You’ll partner closely with cross-functional teams, including demand generation/marketing, sales operations, and Enterprise IT, to ensure alignment and effectiveness.

Key Responsibilities

• Leadership & Strategy
• Define and execute the marketing operations strategy to enable scalable growth and optimize performance.
• Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration.
• Partner with executive leadership to align marketing operations with broader organizational goals.
• Process Optimization
• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Data & Analytics
• Build and manage a robust marketing analytics framework to track performance metrics and ROI.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
• Collaborate with the business intelligence team to integrate marketing data into enterprise reporting.
• Technology Management
• Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
• Act as the primary liaison with IT and external vendors for marketing technology needs.
• Collaboration & Communication
• Partner with revenue operations and enablement teams to ensure seamless alignment between marketing and sales.
• Work closely with demand generation, field, and product marketing teams to support campaign execution.
• Communicate operational performance and insights to senior leadership and stakeholders.

Qualifications

Required:

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 15+ years of experience in marketing operations, with at least 5 years in a senior leadership role at a high growth Enterprise SaaS organization.
• Deep domain expertise with integrated B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce) and CRM systems.
• Strong background in data analysis, performance measurement, and marketing attribution.
• Experience managing global teams in a fast-paced, technology-driven environment.

Preferred:

• Knowledge of cloud technology or cybersecurity industries.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional communication and presentation skills.

For Bay Area-based hires: Estimated annual salary of: 288K-352K

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.