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Internal Tools Engineer, Developer GTM

Hybrid
About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Location: Austin, TX (Relocation assistance available)

Internal Tools Engineer, Developer GTM

We are seeking a Internal Tools Engineer to join our Developer GTM organization. This is a pivotal role that offers a unique opportunity to build and shape the software products that empower and enable our Go-to-Market strategy. You will be instrumental in redefining how we visualize our pipeline, creating intelligent sales tools that trigger the right customer touchpoints at the optimal time, and ultimately optimizing the entire developer buying journey through technology. This is a high-ownership, high-impact role where technical excellence meets strategic GTM execution.

We're looking for someone with a strong background in full-stack software development, data engineering, or building robust internal applications. This is an ideal opportunity for someone who thrives in fast-paced environments, loves translating complex business problems into elegant technical solutions, and can balance multiple priorities across cross-functional teams.

About the Developer GTM Organization:

Created in January 2025, our centralized Developer Go-to-Market (GTM) organization functions as a "speedboat" to maintain focus, control direction, and iterate quickly. Our mission is to build long-term relationships with developers by addressing their unique needs and challenges with specialized attention and resources.

Our team operates across four core pillars: Marketing, Developer Relations, Growth Programs, and Sales. These functions work in close collaboration to support customers throughout their journey, from raising awareness and inspiring new use cases to driving platform adoption, consumption, and scaling customer relationships. Each function amplifies the impact of the others through strategic partnerships and shared insights.

Responsibilities:

  • Design, develop, and maintain robust internal software tools and applications that empower the Developer GTM team.
  • Lead the development of advanced pipeline visualization dashboards and reporting tools to provide real-time insights into GTM performance.
  • Build intelligent sales enablement tools that leverage data to identify optimal customer touchpoints and recommend timely engagements.
  • Collaborate closely with Sales, Marketing, Developer Relations, and Growth Programs to understand their operational challenges and translate them into technical requirements and innovative software solutions.
  • Integrate various data sources (e.g., CRM, billing systems, product usage data) to create a unified view for GTM teams.
  • Drive continuous improvement of internal workflows and operational efficiency through automation and custom software development.
  • Own the full software development lifecycle for your projects, from requirements gathering and design to implementation, testing, deployment, and ongoing maintenance.
  • Provide technical expertise and mentorship to other team members, fostering a culture of engineering excellence.

Examples of Desirable Skills, Knowledge, and Experience:

  • 6+ years of experience in software engineering, with a focus on building internal tools, enterprise applications, or data-driven platforms.
  • Proven expertise in at least one modern programming language (e.g., Python, JavaScript/TypeScript) and relevant frameworks.
  • Strong understanding of database design (SQL/NoSQL) and experience with data warehousing solutions (e.g., BigQuery, Snowflake).
  • Experience with CRM platforms (e.g., Salesforce development, API integrations) and business intelligence tools (e.g., Tableau, Looker) is a significant plus.
  • Ability to translate complex business needs into technical specifications and architect scalable, maintainable software solutions.
  • Strong sense of ownership; someone who takes initiative, works independently, and manages time and project priorities effectively.
  • Excellent cross-functional communication skills and the ability to influence and align stakeholders at all levels, bridging the gap between technical and business teams.
  • Highly customer-centric, with a natural curiosity about how software can solve GTM challenges and a strategic mindset for optimizing operational processes.
  • Comfortable working under pressure and adjusting priorities to meet deadlines in a fast-moving, high-growth environment.
  • Background in SaaS or Product-Led Growth (PLG) and understanding of their associated GTM motions is a strong plus.

 

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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