Senior Content Marketing Manager

Available Locations: Austin

JOB DETAILS

Cloudflare is looking for a creative, collaborative, and well-rounded content marketer to join the centralized content team. As a Senior Content Marketing Manager, you'll help deliver best-in-class content strategy across key market priorities, with a priority on video and podcast content creation. You'll work with our cross-functional team to build helpful, engaging, and converting content across the marketing funnel by putting the audience first and delivering the perfect content at precisely the right moment. This role is a blend of both strategic planning and content creation.

This position requires a combination of a marketing and publishing mindset with proven experience with strategy and creation of thought leadership and demand generation video content; including the development of episodic video and podcast series, understanding of paid and organic traffic growth, creating social-first content, and ability to create derivative content across the funnel. 

If you're the ideal candidate, then: storytelling, clear communication, and impeccable organizational skills are second nature to you. You're resourceful, comfortable navigating ambiguity, and value constructive feedback. You have a deep understanding of brand voice and can sense when content isn't quite hitting the mark. And, you excel at building strong relationships with internal and external stakeholders to develop strategic content that truly meets audience needs. 

RESPONSIBILITIES

• Map out video content strategies for key marketing priorities; leverage data and research to develop breakthrough content themes/topics and execute on a plan to develop the assets that support marketing objectives
• Develop episodic video and podcast content series that connect the dots across programs and deliver a unified and coherent experience to target audiences
• Collaborate with the brand, demand gen, customer advocacy, partner marketing, and product marketing teams to develop video content that supports a consistent, customer-centric journey and ensures program integration
• Own Cloudflare’s podcast strategy on a global scale
• Own and deliver impactful content across written, video, and social for the cybersecurity audience
• Work alongside the web experience team to optimize offer strategies
• Champion content marketing strategy across the company
• Measure and analyze what’s working and what isn’t with regard to the our content marketing efforts

SKILLSETS

• 5-7 years of marketing experience related to content marketing and social media with preferably 1-2 years at a cyber security company
• Knowledge of how to speak to CxOs (specifically CIOs, CTOs, and CISOs), security leaders, and developer audiences, as well as content marketing, video, and content delivery trends.
• Stellar video and podcasting skills; samples and/or a portfolio is required
• Integrated marketing and/or campaign experience
• Analytical mind - ability to spot patterns and trends in content performance and data
• Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams around long-term projects and efforts
• Attention to detail
• Knowledge of SEO best practices across audio and video
• Experience with Asana and Adobe Experience Manager is a plus
• Experience with AI video creation is a plus
• Bachelor's degree or higher

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.