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Senior Manager, Influencer, Affiliate & Partnerships

Remote Within the US

Title: Senior Manager, Influencer, Affiliate & Partnerships

Department: Marketing

People Manager: VP, Brand Marketing

FLSA Status: Exempt / Full-Time Salaried

Location: Remote

Who We Are: Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic. We are COCOLABOur workforce is fully remote, and we’re committed to building a high-performing team that comes together to advance our mission.

The Role: COCOLAB is seeking a Senior Manager, Influencer, Affiliate & Partnerships to own and scale our creator and partner ecosystem, with a TikTok-first mindset. You’ll lead the execution of influencer campaigns, affiliate programs, and strategic partnerships that drive awareness, engagement, and measurable business results. This role balances the fast-moving world of TikTok content with traditional influencer and affiliate management, ensuring COCOLAB wins across channels while maintaining a consistent, on-brand experience. Reporting to the VP of Brand Marketing, you’ll be a key driver of brand growth, shaping how COCOLAB connects with creators, partners, and audiences in authentic, compelling ways.

 

What You’ll Do:

  • Influencer: Own end to end influencer strategy across brand and performance marketing on Instagram and TikTok, driving both brand equity and conversion. Source and manage creators, develop briefs, oversee content approvals, and manage product seeding.
  • Affiliate Marketing: Own the publication affiliate program through platforms such as ShareASale and Impact, managing publisher relationships, commissions, placements, newsletters, and performance reporting.
  • Contracts and Budget Management: Lead influencer contracting and negotiation, including scopes of work, usage rights, timelines, compensation, manage the influencer and affiliate budgets.
  • Performance Tracking and Optimization: Track and analyze influencer and affiliate performance, partnering with our Growth team to optimize results and maintain accurate reporting and documentation.
  • Brand Partnerships and Collaborations: Own strategic brand partnerships and collaborations with external brands, managing partner selection, scopes, timelines, and execution beyond giveaways, ensuring alignment with brand and business goals.
  • Gifting and Seeding Programs: Support the gifting and seeding programs tied to launches and key brand moments, including strategy, creator lists, product allocation, timelines, and tracking.
  • Cross-Functional Collaboration: Work closely with Marketing, Ecommerce, Creative, and Brand teams to ensure seamless execution of all initiatives.

What Success Looks Like:

  • High-performing influencer programs across TikTok and other social platforms that drive awareness, engagement, and conversions.
  • A thriving affiliate program delivering measurable sales impact and strengthening long-term partnerships.
  • Seamless execution of campaigns and activations in collaboration with cross-functional teams.
  • A strong pipeline of TikTok creators, traditional influencers, and affiliates with repeatable processes for recruitment, activation, and performance tracking.
  • Recognition as a key driver of TikTok-led and creator-driven growth, while maintaining excellence in traditional influencer and affiliate channels.

What You’ll Bring:

  • 5–8+ years of experience in influencer, affiliate, or partnership marketing, ideally in consumer brands or lifestyle-focused companies.
  • Proven ability to build and scale influencer and affiliate programs from strategy through execution.
  • Demonstrated success growing a brand on TikTok, including knowledge of content trends, platform best practices, and creator collaborations.
  • Strong creative sensibility and ability to conceptualize compelling campaigns in partnership with creative teams.
  • Analytical skills with experience measuring KPIs, engagement, and ROI across channels.
  • Exceptional cross-functional collaboration and project management skills.
  • Strategic mindset with the ability to elevate brand positioning through creator-led initiatives.
  • Passion for innovation in influencer marketing, TikTok, and the creator economy.

What We Offer:

  • Competitive Salary: Salary Range up to $120,000 + bonus eligibility
  • Remote-First: We take pride in staying connected, no matter the distance, while delivering high performance and getting results.
  • Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care.
  • FSA: Eligible Health Expense & Dependent Care.
  • Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15–20 days off last year.
  • 12 Paid Company Holidays: We close up shop for Federal Holidays each year.
  • Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment.
  • Guideline 401k: Start saving for retirement after 30 days in your role.
  • New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost.
  • Wellness Reimbursement: $50 a month for you to take care of you.
  • Product Discounts: Keep yourself stocked with our award-winning lineup.

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected. We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.

In accordance with applicable law, Cocolab will provide reasonable accommodations for qualified individuals with disabilities. If you require assistance or a reasonable accommodation due to a disability, please contact us directly at help@cocolab.com.

 

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