Senior Social Media Strategist

COMPANY PROFILE

Code.org® is an education innovation nonprofit dedicated to the vision that every student in every school has the opportunity to learn computer science and artificial intelligence as part of their core K-12 education. We expand access to and participation in computer science in schools, with a focus on increasing participation by young women and students from other underrepresented groups. The leading provider of K-12 computer science curriculum in the largest school districts in the United States, Code.org also organizes the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

We are looking for a passionate, strategic and creative Social Media Strategist & Community Manager to lead our Social media efforts. You will be the voice of Code.org across our social platforms, shaping content, growing engagement, and connecting with educators, students, parents, and advocates who believe in computer science for all.

DUTIES AND RESPONSIBILITIES

You will lead the charge to develop and implement an impactful strategy, manage content, plan campaigns, engage with the community, monitor performance and continually optimize to design a best-in-class social media approach. 

Strategy & Planning

• Create channel-specific content plans in alignment with marketing and mission goals.
• Ensure we remain current and effective by monitoring emerging trends, platform updates, audience behavior shifts, and applying relevant updates to our evolving strategy. 
• Manage “always on” cross-channel content calendars with a mix of original and curated content, tailored to each audience and platform. 
• Lead and collaborate with an agency to drive strategic thinking and ensure effective execution. 

Community Engagement

• Grow Code.org’s online community by initiating conversations, responding to comments, escalating issues, and creating a positive environment for users. 
• Develop and execute strategies for promoting livestreams, webinars, workshops, or other live events, including pre-event promotion, live coverage, and post-event recaps.
• Expand our online community through authentic conversations, timely responses, and proactive engagement.
• Identify and nurture relationships with relevant influencers, partners, and advocates.

Collaboration & Relationship Management

• Build and maintain partnerships with relevant organizations, influencers, and community groups to help expand reach and engagement.
• Partner with designers, copywriters, and other in-house content creators to produce engaging multimedia content.
• Collaborate with advertising and PR leads to advise on social advertising, influencer relations, ambassador programs, and other potential opportunities to expand the community and amplify our social outreach.

Measurement & Insights

• Manage ongoing performance reporting that helps translate platform analytics into insights and action.

Governance & Support

• Create and maintain social media playbooks, policies, and platform best practices.
• Provide training and guidance to internal teams to ensure consistent and confident use of social media platforms.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

• Minimum of 8 years of experience leading large online communities.
• Proven track record managing cross-channel content calendars
• Ability to effectively collaborate with internal teams and external partners.
• Proficiency in social media platforms, management and analytics tools
• Excellent written and verbal communication and strong presentation skills. 
• [Bonus] Experience managing influencer engagement, social ads, or live events

In addition, candidates must:

• Be a U.S. Citizen or Permanent Resident
• Work within the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events 
  

WHO WE ARE LOOKING FOR

• Builder’s mindset. We’re looking for adaptable, result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease. In this role, you’ll embrace change, pivot strategies as needed, and drive impactful solutions that align with evolving business needs. If you excel in fast-paced settings and enjoy turning challenges into opportunities, we’d love to have you on our team!
• We are hard on problems and kind to each other. We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.
• A growth mindset fuels us. We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.
• Player-coach Managers. We seek hands-on managers with player-coach mindsets who can strategize, execute, mentor, and contribute. As a manager, you balance leadership with direct involvement, guiding your team while rolling up your sleeves to drive results.

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience (30 minutes)
Step 2: Homework (~3 hours)
Step 3: Interviews with several members of the Code.org team (~ 3 hours)
Step 4: Final Interview (1 hour)
Step 5: Reference Checks 

All interviews are currently being conducted virtually via Zoom

 

TO APPLY

Our team will review all applications on an ongoing basis and if we believe your qualifications would make a great fit, we'll contact you to schedule an informational interview.

COMPENSATION & BENEFITS PACKAGE

The expected salary range for this position is $91,000 - $102,000. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.

We also offer a comprehensive benefits package for full-time employees that includes:

• Technology subsidy consistent with our Bring Your Own Device environment 
• Flexible, engaging, and remote working environment
• Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend 
• The opportunity to help students learn better and change the face of computer science

A unifying approach in a divided world

Code.org's global role in the K-12 computer science movement is only possible because we use a unifying approach across diverse and often divided stakeholders. At a time of increasing polarization, the idea of increasing opportunity for students unites people from across the political spectrum. Code.org's team members, students, teachers, and supporters have diverse and diverging view points, and they are all welcome in our mission. Read more. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.