Job Application for Director of Growth at CodePath

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CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.

We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.

With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Anthropic, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, Salesforce, and The Studio at Blue Meridian Partners, among others.

About the Role

Location: Remote, United States

Role Type: Full-Time

Reporting to: Chief Product Officer

Compensation: $180,000 - $230,000

Base salary: $135,000 - $175,000
Total compensation includes base salary plus a guaranteed monthly supplement

CodePath is proving the model for economic mobility at scale, serving tens of thousands of students annually, primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth, we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-native workforce.

The Director of Growth owns student enrollment end to end, operating at the intersection of growth marketing, champion outreach, and product-led growth. CodePath has a proven model with over 40,000 students served. The Director of Growth will lead our growth strategy toward achieving 100,000 annual enrollments.

On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut. On the outreach side, it means overseeing a centralized, digital-first system that reaches faculty, advisors, and academic champions at scale through HubSpot automation and AI-assisted personalization. On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates. This is a highly influential role that leads with strategy and data-informed decision making.

The Director will report to the Chief Product Officer and manage a Senior Manager of Growth Marketing & Outreach. It is a strategic player-coach role with direct leadership visibility and real autonomy. You will work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows.

The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator.

Key Activities

Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies
Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance
Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured
Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners
Run structured growth experiments and translate results into channel and budget decisions
Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy
Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales
Define growth metrics and KPIs, own reporting to the senior leadership team

Qualifications

Required

Growth marketing + PLG experience: You’ve owned acquisition channels (paid, email, outbound) and you understand how product experience drives enrollment, activation, and re-engagement. You can craft a comprehensive growth strategy that spans multiple disciplines
4–8 years in growth with a track record of scaling user or student acquisition in a startup or high-growth environment. You’ve built systems from scratch, not just optimized them
Digital outreach at scale: You know how to run sophisticated automated campaigns to large, segmented audiences, HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture
Analytically sharp: You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and building the case for what to do next based on data
AI-forward: You actively use AI tools in your work and you’re curious about what’s possible. You see AI as a force multiplier for a small team, not a threat to it
Strategic but hands-on: You set direction and you execute. You don’t wait for a large team or perfect information to get things done
Multi-audience communicator: You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders

Preferred

Experience in EdTech, higher education, or workforce development
Familiarity with university partnership cycles, faculty decision-making, or academic champion programs
Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition
Experience managing or mentoring a small marketing or growth team
Commitment to CodePath’s mission to advance economic mobility through education

Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Director level position at an annual base salary of $135,000 to $175,000. Total compensation is $180,000 to $230,000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Full-Time Employee Benefits:

This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.

Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
Professional Growth: $1,000 annual professional development stipend and home office setup support
Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

Pay range

$180,000 - $230,000 USD

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Director of Growth

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