Insights Analyst, AdTech

The Insights team at Cognitiv is at the forefront of transforming data into actionable intelligence and empowering our clients to understand their customers and enhance their campaign performance. As an Insights Analyst, you will leverage your expertise in AdTech, combining technical prowess with business acumen to deliver compelling stories through data. You will be instrumental in addressing key questions from Customer Success, Sales, and our clients, using diverse data sources to provide clear and impactful answers. 

In this role, you will write code to pull custom insights, create visualizations, and develop presentations that convey cohesive and persuasive narratives. Your ability to work cross functionally is essential, as you will interact with business & technical teams, and sometimes clients, to ensure high-quality, accurate analyses. We encourage innovative thinking and welcome your ideas, experiences and fresh approaches to contribute to Cognitiv’s ongoing success.

This position will be located in New York City with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote optional (Thursday/Friday).

What You’ll Do:

• Build client-facing reports and visuals. Create monthly and quarterly presentations and visualizations that highlight campaign performance and deliver actionable recommendations.
• Conduct exploratory analysis. Perform exploratory data analysis to answer client questions with clarity and precision.
• Leverage internal data platforms. Provide bespoke insights for wrap reports and ad hoc analyses using Cognitiv’s internal data systems.
• Strengthen data storytelling. Design visuals and presentations that emphasize the “so what” behind the data, ensuring the insights you create are clear, compelling, and actionable.
• Partner cross-functionally. Collaborate with Client Success and Performance Strategy teams to incorporate client strategies, product offerings, and campaign optimizations into reports and recommendations.
• Own projects and timelines. Operate as an individual contributor while managing projects and timelines with internal stakeholders.

Who You Are:

• AdTech or agency experience. This isn’t your first rodeo! You have been at an Ad Tech company or agency in an insights or analytical role.
• SQL proficiency. Skilled in SQL, including joins, CTEs, case statements, and building intermediate datasets for visualization.
• Analytical and presentation strength. Strong analytical thinking paired with the ability to present insights effectively.
• Clear communicator. Demonstrated ability to communicate analysis results to internal teams.
• Programmatic ecosystem knowledge. Working knowledge of the programmatic advertising ecosystem and media measurement methodologies.
• Strong communication skills. Excellent verbal and written English communication skills, with the ability to speak clearly and confidently when presenting insights to stakeholders.

Bonus Points:

• Broad industry exposure. Familiarity with a wide range of client verticals.
• Statistical and analytical methods. Knowledge of statistical tests and methods.
• AI and data workflow automation. Experience with AI-driven workflow automation for reporting and analytics needs, as well as familiarity with ETL processes and job orchestration for custom data pipelines.
• Advanced data experience. Experience working with third-party datasets for custom insights and measurement, along with big data experience handling log files and large datasets.
• Data visualization and dashboard design. Experience with dashboard design and wireframing, using tools such as Tableau or Looker.

Salary: 

• $100,000-$115,000 Base Salary + Equity

What We Offer