Director, Content Marketing
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. Our product, CoLab, is a Design Engagement System (DES) that helps engineering teams review designs together, catch preventable mistakes, and make better decisions—faster. Companies like Ford, Komatsu, and Johnson Controls use CoLab to build the next generation of physical products.
Our marketing team operates around three core activities: campaign strategy, content creation, and repurposing + distribution. The Director of Content Marketing owns the second one—content creation. We’ve built a tight feedback loop between leadership, content, and distribution, and we’re looking for someone who can take our campaign strategies and turn them into exceptional pillar content that moves the needle.
About the role
You’ll be responsible for creating the type of content that engineers don’t just read—they share it with their teams, reference it in meetings, and bookmark it for later. Whether it’s a long-form report, a 30-minute talk, or a 10-minute video, your job is to turn strategy into substance. This is not a team management role—but it is a leadership one. You’ll lead content development from concept to publish, and orchestrate all the moving parts needed to get there.
You’ll work closely with the CMO, Director of Demand Generation, and Senior Brand Designers to create pillar content that anchors our campaigns. You’ll also work with freelancers and agencies, and occasionally work cross-functionally with teams like sales, product marketing, or customer success when their input is needed for a project.
Our ideal candidate
You’ve produced content that makes people stop what they’re doing to dig in. Whether it’s written, video, or multimedia, your work is high quality, deeply researched, and made to deliver insight—not fluff. You know what good looks like, and how to get there efficiently.
You bring a journalist’s nose for a good story and a marketer’s instinct for what drives action. And while you don’t need an engineering degree, you do need the ability (and desire) to learn complex technical topics fast—because surface-level content won’t cut it with this audience. If you've never worked with technical buyers before, this probably isn’t the right role.
You’re also an elite project manager. You don't wait to be asked for updates—they're already in Slack, along with the timeline, draft link, and next steps. You know how to manage complexity without dropping the ball.
What you’ll do:
- Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
- Conduct deep research, interviews, and analysis to inform content
- Collaborate with brand design to bring content to life visually
- Partner with demand generation to support distribution across channels
- Own end-to-end content workflows, including freelancers and external partners
- Contribute strategic ideas during campaign planning
Who you are:
- 6+ years in content marketing, journalism, or a related field
- Proven ability to create content that drives engagement, shares, and discussion
- Strong command of editorial judgment, narrative structure, and voice
- Experience working with or marketing to technical audiences
- Outstanding project management and communication skills
- Bonus: background in SaaS, industrial tech, or engineering-focused markets
Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.
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