Director of Customer Marketing

About CoLab

At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.

We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.

About the Role

Our customers are some of the most advanced hardware companies in the world. They’re designing electric vehicles, heavy machinery, aerospace systems, and complex industrial equipment. Inside those companies, there are often dozens or hundreds of engineers who could benefit from CoLab — but haven’t heard our story yet.

As Director of Customer Marketing, your job is to change that. You will own expansion pipeline at CoLab. Your mission is to design marketing campaigns that open doors inside our existing customer base, helping account teams reach new stakeholders, new teams, and new opportunities.

This is not a lifecycle marketing role. You’ll operate more like a campaign architect embedded with our account teams. You’ll identify expansion opportunities, design compelling offers that resonate with engineers and engineering leaders, and rally the marketing team to bring those campaigns to life.

Sometimes that might look like:

• a technical workshop tailored to a specific customer division
• a thought leadership webinar targeting multiple strategic accounts
• a campaign that introduces CoLab to a new engineering discipline within an existing customer
  
  

Your job is to figure out what will get the right people inside our customers excited about CoLab — and then make it happen. 

You’ll also own how CoLab shows up in the market through our customers. We work with companies building incredible products. That should be obvious to anyone evaluating CoLab. You’ll ensure our customer stories — case studies, engineering spotlights, and customer-led content — consistently reinforce that perception.

Success in this role means two things:

• Expansion pipeline is growing
• The market increasingly sees CoLab as the platform used by the best engineering teams in the world

Our Ideal Candidate

You like owning real outcomes, not just producing assets or supporting other teams. You’re comfortable operating in ambiguous territory, figuring out where opportunities exist inside large organizations, and designing creative ways to reach the right people.

You’re energized by questions like:

• How do we introduce CoLab to a new engineering team inside a customer?
• What would make an engineering leader curious enough to show up to this session?
• How do we create momentum inside an account once one team adopts CoLab?

You’re also someone who knows how to get things done in a small, high-performing team. You don’t need to personally execute every part of a campaign. Instead, you’re great at defining the offer, aligning stakeholders, and rallying the right people to deliver it.

And when a customer builds something incredible using CoLab, your instinct is to make sure the market hears about it.

Job Responsibilities

• Own the expansion pipeline target for CoLab’s customer base
• Partner closely with Account Executives, Customer Success Managers, and Account Managers to identify expansion opportunities
• Design and execute campaigns that introduce CoLab to new stakeholders and teams within existing accounts
• Develop compelling offers (events, workshops, webinars, content) that resonate with engineering audiences
• Coordinate cross-functional marketing resources to bring campaigns to life
• Build repeatable plays for driving expansion within strategic accounts
• Own CoLab’s customer storytelling engine — including case studies and customer-led content
• Ensure customer stories are consistently amplified across marketing channels
• Measure campaign impact and continuously improve expansion marketing programs

Qualifications

• 6+ years experience in B2B marketing, including experience in customer marketing, account-based marketing, or growth marketing
• Experience designing campaigns that influence complex buying groups
• Strong track record of partnering with Sales and Customer Success teams
• Ability to translate technical topics into compelling marketing narratives
• Systems thinker who can identify repeatable patterns in expansion opportunities
• Excellent project management and stakeholder alignment skills
• Comfort operating in ambiguous environments with high ownership

Bonus:

• Experience marketing to engineering, manufacturing, or other technical audiences
• Experience supporting enterprise SaaS sales motions
• Experience producing customer stories or case studies

Extra Details

• Full-time, permanent position with competitive compensation and stock options
• Unlimited PTO
• Extended health benefits and RRSP matching (Canada)
• Employer sponsored health coverage and 401K matching (US)
• Remote-friendly across North America; hybrid available in St. John’s, NL