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Influencer Specialist, Retail & Affiliate

EST, CST

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Role Overview

The Influencer Specialist will support our client's Creator Marketing Squad, working closely with the Senior Retail Creator Strategist and our influencer agency partner. This role provides day-to-day oversight of retail sponsored content campaigns and leads pilot affiliate initiatives that generate revenue on Amazon and Walmart.com.

Key Responsibilities

1. Campaign + Creative Oversight

  • Provide daily program oversight and manage approvals across retail sponsored content campaigns.
  • Develop and refine agency briefs by synthesizing inputs from Brand, Retail Marketing, and Media partners (promotions, assets, seasonal priorities, messaging).
  • Ensure campaign and communication strategies align with brand goals, retailer calendars, and performance objectives.

2. Affiliate Program Strategy + Execution

  • Co-create affiliate strategies with the agency, including incentive design, perks, and engagement tactics to grow and activate an affiliate community.
  • Drive learning agenda around messaging angles and content best practices.
  • Partner with internal influencer and PR teams to cascade deal opportunities to advocates, publishers, and media partners.

3. Project Management

  • Lead daily agency communication, prioritization, and workflow tracking.
  • Manage inputs and approvals on behalf of the Sr. Strategist.
  • Conduct detailed reviews of agency deliverables including:

    • Program strategies
    • Creator briefs
    • Talent casting and approvals
    • Concept review
    • Content review

4. Quality Assurance + Compliance

  • Uphold client brand standards and follow legal requirements.
  • Ensure affiliate partners follow brand guidelines, FTC compliance, and promotional rules.

5. Reporting + Performance Insights

  • Partner with agency to monitor weekly and monthly program performance:

    • Sales
    • ROI
    • Conversion rates
    • Affiliate engagement

  • Summarize insights and recommended pivots for Brand and Retail Marketing to inform retailer conversations.

  • Support auditing of agency budgets and expenses for accuracy and efficiency.

Qualifications

  • 3–6 years of experience in influencer marketing and/or affiliate marketing.
  • Hands-on experience with affiliate platforms, incentive structures, and revenue-driving programs (Levanta, Amazon Associates, Walmart Creator).
  • Strong analytical skills with a data-driven decision-making approach.
  • Creative sensibility and deep understanding of high-performing influencer content.
  • Excellent communication and copywriting abilities.
  • Highly organized, detail-oriented, and strong at managing multiple work streams.

++ This is a six month long position from January 5 to June 30th. This role has the opportunity to extend past the six month mark. 

Must be based in Eastern or Central Time Zone.

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