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Influencer Creator Manager

New York, NY

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

We are seeking an experienced and dynamic UGC (User-Generated Content) Lead for a part time (20 hours per week) position to spearhead our creator management initiatives. The ideal candidate will possess a deep understanding of how content creators create lifestyle, UGC, and product focused content. They will have the ability to translate brand identity into social first creator briefs and understand how content can be used across organic and amplified via paid media.

Responsibilities:

Your primary role will be to identify, recruit, and manage creators who can effectively respond to both always-on and reactive social content briefs. This position requires a multidisciplinary social first manager, who can leverage relationships with specialty and high-profile creators, adding unique value to our overall content ecosystem. They will ideally bring along with them a well-established network of trusted creators.

  • Develop and maintain a robust network of creators, ensuring a diverse and high-quality creator bench.
  • Collaborate closely with internal teams to understand social content briefs and recruit suitable creators to deliver on them.
  • Identify specialty and high-profile creators for unique campaign needs, facilitating negotiations and managing contractual agreements as required.
  • Foster strong relationships with creators, ensuring alignment with brand values and objectives.
  • Stay informed about industry trends and emerging creators to continuously enhance our creator network.
  • Coordinate with creators and internal teams to ensure timely and successful content delivery.
  • Monitor and evaluate the performance of creator-generated content, providing insights and recommendations for future strategies.
  • Act as the primary point of contact for creators, addressing concerns and providing necessary support to ensure optimal partnership experiences.

Qualifications:

  • Extensive experience in creator management, with a proven track record of identifying and nurturing creator talent.
  • Established network and black-book of trusted creators.
  • Strong understanding of social media platforms and content creation trends.
  • Excellent communication and negotiation skills, with the ability to build and maintain strong relationships.
  • Proficiency in project management and the ability to manage multiple projects and deadlines.
  • Creative thinking with a strategic mindset, capable of adding unique value to content strategies through expert creator collaborations.
  • Familiarity with performance metrics and analytics to assess and enhance the effectiveness of creator partnerships.

Must Have's:

  • 5+ years’ experience in creator management.
  • 3 or more year of agency experience working in the creator/ influencer space
  • Be proficient in a creator management tool, we use CreatorIQ.
  • Previous experience in a similar role within a fast-paced agency or brand environment.
  • Understanding of emerging social media channels and creator platforms.
  • Experience managing high-profile creator campaigns.

 

Join our team and drive the future of collaboration by leading our dynamic creator management efforts!

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