Back to jobs
New

Digital Marketing Analyst, Influencer Marketing

East Coast (Remote)

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About The Team:

Collectively’s Analytics & Performance team brings creativity, analytics, and paid social expertise together to lead the reporting of our campaigns, implement successful boosting programs, and manage multiple cross-functional tools and processes that power the organization. The team also supports R&D and innovation, helping to guide our consistent evolution in an ever-changing industry.

About The Role:

Digital Marketing Analysts are actively involved in campaign tracking and manage the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms.

Responsibilities:

Client Research, Reporting, and Analysis:

Support of the following work streams: 

  • Cleaning and analysis of data to support client reporting deliverables
  • Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
  • Quantitative and qualitative research to explore questions posed by clients
  • Preparation of slides, analytic reports, and other visualizations to illustrate key insights
  • Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
  • Delivery of benchmarks, trends, and other insights from reporting tools

Paid Social Planning and Buying:

  • Work closely with account management colleagues to develop paid social strategies and targets 
  • Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
  • Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
  • Manage optimization of campaigns to ensure performance targets are hit

Thought Leadership and Vendor Innovation Support:

Assistance in the development of new methodologies and processes such as:

  • Introduction of new practices and cross-functional processes
  • Development of new metrics to better illustrate the efficacy of our programs
  • Publishing of data trends, industry insights, and other thought leadership pieces

Requirements:

  • 3 to 5 years of relevant work experience in agencies or in-house marketing roles
  • Strong strategic and analytical background
  • Strong written communication skills
  • Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
  • Media buying or performance marketing experience is a plus
  • Proven effective communication skills, especially among cross-functional teams
  • Expert in quickly learning and utilizing new software
  • Ability to take complex information and create a compelling story, including visualizations
  • Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
  • Advanced skills in Google Sheets/Excel

Key Performance Indicators (KPIs):

  • Displays passion for data analysis, critical thinking, and storytelling
  • Is social media-savvy and familiar with social platforms and influencer marketing
  • Illustrates strong attention to detail and thrives in a fast-paced work environment
  • Is able to prioritize competing work streams, often with quick turnarounds
  • Works collaboratively, yet with a strong drive toward personal accountability
  • Is proactive, with the desire to help identify efficiencies, best practices, and opportunities

Benefits & Team Member Experience

  • Medical, Dental & Vision
  • Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
  • 401k Matching
  • Monthly Work From Home Stipend
  • Remote-First 
  • WeWork All Access Membership
  • Flex Fridays
  • Step Up Recognition Program
  • Collectively Employee Resource Groups (ERGs)
  • Virtual & In-Person Events
  • Generous Allotment of Sick Days
  • Birthday Floating Holiday

Pay

The pay range for this position is $75,000 to $86,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.

Create a Job Alert

Interested in building your career at Collectively? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Collectively’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.