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Senior Vice President, Marketing

Sunnyvale, California, United States

Company Overview

CommerceIQ’s AI-powered digital commerce platform is revolutionizing the way brands sell online. Our unified ecommerce management solutions empower brands to make smarter, faster decisions through insights that optimize the digital shelf, increase retail media ROI and fuel incremental sales across the world’s largest marketplaces. With a global network of more than 900 retailers, our end-to-end platform helps 2,200+ of the world’s leading brands streamline marketing, supply chain, and sales operations to profitably grow market share in more than 50 countries. Learn more at commerceiq.ai.

The Role:

We are seeking an experienced and operational Senior Vice President of Marketing to lead our overall marketing efforts and build a product marketing function for CommerceIQ. This senior leadership role is critical in driving our growth strategy, brand positioning, and market presence grounded in product marketing. The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns. This is a unique opportunity in that with product marketing being a new function for the company, you will also be able to build a team around yourself in time.

This role will be based out of our Bay Area headquarters, reporting directly to our CEO and Founder.

 

What You'll Do:

  1.  Product Marketing Expertise

    • GTM Planning: Ability to develop and implement comprehensive GTM strategies(positioning, packaging, messaging etc.)  that align with the CommerceIQ’s goals and objectives.
    • Partner with product management to develop go-to-market strategies for new product launches and feature releases - including packaging approach etc.
    • Effectively communicate product value propositions and differentiate CommerceIQ in the market. 
    • Competitive Analysis: Ability to analyze market trends and competitors to position the company's products effectively and provide appropriate tools for customer facing teams to handle objection handling and positioning.
    • Analyst relationship management from strategy establishment to Analyst engagement to deliver market leading positioning. 

    2. Content Leadership

    • Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
    • Leverage insights to inform content strategies and deliver content that ensure CommerceIQ remains ahead of industry trends.
    • Amplification of content to improve market leadership and growth through social, webinars, events. 

    3. Customer Focus and Retention

    • Customer Journey Mapping: Understanding of the customer lifecycle and ability to create marketing strategies to understand and enhance the customer experience - e.g. NPS, case studies, education, advisory boards etc.
    • Retention programs: Experience with data driven customer analysis to drive marketing techniques to engage and retain customers.

    4. Data-Driven Decision Making

    • Analytics: Strong analytical skills to interpret data, generate insights, and optimize marketing campaigns based on gap to plan approach.
    • ROI Measurement: Ability to measure and report on the effectiveness of marketing initiatives and their return on investment (ROI).

    5. Collaboration and Communication

    • Cross-Functional Collaboration: Ability to work effectively with other departments, such as sales, product development, and customer success, to achieve common goals.
    • Communication: Excellent communication skills to articulate marketing strategies and results to stakeholders at all levels to build and maintain confidence.
    • Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives.

    6. Financial Acumen

    • Budget Management: Experience in managing marketing budgets and making cost-effective decisions in venture funded companies.
    • Financial Understanding: Understanding of financial principles and how marketing activities impact the company’s bottom line.

    7. Leadership Qualities

    • Visionary Leadership: Inspiring and motivating the marketing team to achieve ambitious goals.
    • Bias to action: Upholding high standards of execution and agility

What You'll Bring:

  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Ideally 10 years of experience in marketing, with at least 7 years in a leadership role within the SaaS or digital commerce industry.
  • Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
  • Strong understanding of digital commerce and the unique challenges and opportunities it presents.
  • Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders.
  • Data-driven mindset with strong analytical and problem-solving abilities.
  • Proficiency in marketing automation tools, CRM software, and analytics platforms.

 

Compensation and Benefits: 

The typical base pay range for this role across the US is USD: $225,000 - $310,000/per year.    

This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.  

Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:

  • Comprehensive medical, vision, and dental coverage
  • A 401(k)-retirement plan
  • Short & long-term disability insurance 
  • Life insurance
  • Paid parental leave
  • 10+ paid company holidays in each calendar year and unlimited PTO for our full-time employees

 

Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other category prohibited by applicable law. 

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