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Assistant Manager, Digital Marketing Analytics

Kuala Lumpur, Malaysia

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

Join our dynamic Commercial team responsible for driving end-to-end business development initiatives, from prospecting new clients to negotiating and structuring commercial deals and driving data-informed decisions through marketing analytics. Collaborate with passionate cross-functional teams in a diverse, dynamic, and international environment, where you'll play a key role in shaping our organization's growth and client relationships while enjoying continuous career development and problem-solving opportunities.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

About the Job

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

The job involves developing and implementing a tracking strategy for web properties and outbound channels, performing tagging implementation using Google Tag Manager and analyzing user journeys and performance. The candidate will work with internal stakeholders on analytics projects, provide analytics support for cross-channel personalization, and develop dashboards and reports for various activities. The candidate will also serve as a project lead for data discovery work.

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with Moneyhero Group.

The Assistant Manager, Digital Marketing Analytics will be responsible for:

Tracking Strategy & Implementation

  • Develop analytics tracking strategy for our web properties and various outbound channels (i.e. display, SEM, social email, affiliates, etc.) to ensure our data is being tracked with a high level of consistency and be able to perform data mapping between different data sources (e.g. Google Analytics with CRM data)
  • Perform tagging implementation via Google Tag Manager (GTM) for new website initiatives and serve as a product owner of GTM to manage all the existing website & media tags, including troubleshooting any tracking issues.

Analytics

  • Perform user journey and performance analysis according to business needs with cross data sources between Google Analytics, Email & CRM database, etc.
  • Work with different internal stakeholders across various analytics projects including customer lifetime value calculation, attribution analysis, etc.
  • Serve as a project lead when it comes to data discovery work for analytics projects with different stakeholders
  • Provide analytics support to enhance cross channels personalization
  • Serve as the primary resource for all Google Analytics-related inquiries, providing expertise and troubleshooting support to ensure the effective use of analytics across the organization.

Reporting & Dashboard

  • Develop dashboards and reports for various activities, including, website/paid media/email performance, personalization findings, new campaign performance, etc.

In this role, we are looking for someone with:

  • Minimum 5 years of relevant work experience in analytical / statistical / marketing field
  • Minimum 3 years working experience with Google Analytics and Google Tag Manager for tagging implementation is a must
  • Candidates with experience with Google Analytics 4 is a must
  • Minimum 3 years working experience in using data visualization tools (e.g. Looker Studio, Tableau, PowerBI, Metabase etc.) is a must
  • Working experience with HTML and JavaScript for tagging implementation would be advantageous
  • A self-starter with a ‘can-do’ attitude, ready to tackle new challenges independently and find innovative solutions to improve processes and solve complex problems.
  • Fluent in English & Chinese 

Good to have:

  • Candidates with less experience will be considered for a more junior position
  • Working experience of Python & SQL would be a bonus
  • Working knowledge on managing a cloud based data platform would be a bonus (e.g. Google Cloud, AWS, etc.)
What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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