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Manager, Marketing Campaigns (Insurance)

Hong Kong

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.

What We Offer 

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

The Manager, Marketing Campaigns and Lead Generation will be responsible for:

This is a regional role, covering Hong Kong, Singapore and Philippines. In this role, you are responsible for developing and executing lead generation and marketing campaigns and initiatives to support customer acquisition and maximise the customer lifetime value.. Key to success in this role will be in the ability to collaborate with commercial and cross-functional stakeholders and navigate things in a fast-paced start-up environment.

In this role, we are looking for someone with:

Campaign Management -

  • Lead all marketing advertising efforts, from upper to lower marketing funnel, including working with content team to develop organic content, designing performance marketing campaigns and nurturing existing customers through lifecycle marketing. Teams including reviewing proposals plus negotiating with local publishers and media providers
  • Develop and execute multiple campaigns upon receiving brief from commercial team, then bring them to life across all touchpoints across organic, paid media and affiliate channels to achieve the best marketing and commercial results,Work closely with marketing, commercial and product teams, both locally and regionally.
  • Brief & collaborate with content and creative teams (both, in-house and external) for creative and copy development of advertising and copy, ensuring learnings and best practices are applied.
  • Manage direct marketing budget and all acquisition channels for your product vertical(s), optimizing continously to ensure they run cost efficiently and effectively
  • Provide post campaign reports and analysis that identify insights, learnings and future recommendations.
  • Manage the campaigns and timelines end-to-end and provide regular reporting on sales, budget spend and ROI.
  • Maintain a pulse on the general and life insurance industry and customer acquisition trends to ensure our marketing initiatives are relevant.

Lead Generation -

  • Crafting and refining an overarching lead generation strategy that aligns with organizational objectives and market trends, driving sustained growth in qualified leads.
  • Ideating and executing lead-generation plans with a keen focus on efficiency, delivering substantial volumes of qualified leads in a cost-effective manner.
  • Spearheading the seamless execution of lead generation campaigns, ensuring a flawless user journey and optimize returns and maximize the acquisition of qualified leads.
  • Formulating and fine-tuning projections to guarantee a robust distribution of Gross Profit, strategically enhancing campaign outcomes.

 

SKILLS & REQUIREMENTS

  • Bachelor’s Degree, ideally in business or marketing.
  • 5-7 years of digital marketing experience, including performance marketing and campaign management preferred.
  • Strong analytical skills and understanding of digital marketing ecosystems such as Meta (FB/IG), Google Ads, TikTok, etc. web analytics tools (Google Analytics), social media marketing applications (MetaFacebook) and digital display marketing platforms (Google Ads)
  • Preferably with experience in insurance, fintech, insuretech, start-up and digital sales and customer acquisition 
  • Ability to manage multiple campaigns across multiple markets to deliver marketing and commercial markets in a fast-paced and constantly evolving start-up environment. 
  • Exceptional  cross-functional and project management skills and proven ability to deliver on time and on budget.
  • Fluency in English and Cantonese is a must.
  • Proven track record of running successful lead gen and customer acquisition campaigns to drive conversion and optimising towards campaign KPIs
  • Excellent verbal communication and interpersonal skills
  • A relentless sense of responsibility and ownership in problem-solving
  • Positive attitude and ability to work with suggestions and feedback from multiple parties

 

#MoneyHeroGroup


#LI-AK1

 

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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