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Content Manager

Hong Kong

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional training, career advancement and internal mobility opportunities
  • Competitive benefits include insurance and a mental wellness program

About the Job

We are on the hunt for a data-driven Content Manager who will be responsible for driving the overall content strategy, enabling MoneyHero Group to create engaging and empowering financial content to help people make informed decisions. This role will require you to be an expert in all things content-related and excel at in-channel optimisation, brand consistency, analytics, and meaningful measurement.

The Manager, Content will:

  • Work together with the Search Engine Optimisation team to build a comprehensive content marketing strategy that spans the entire marketing funnel and effectively engages our target audience segments
  • Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives
  • Always with the SEO hat on, lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more
  • Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer
  • Adapt content and messaging across channels (videos, infographics, long form articles, newsletters) etc to drive traffic, engagement and leads
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Ensure data is thoroughly analysed and recommendations are made based on those results
  • Oversee the integration of content activities within marketing campaigns
  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
  • Work closely with Business Development Managers in creating creative content angles and briefs for advertorials

In this role, we are looking for someone with:

  • Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field
  • 3 - 5 years of years of experience delivering multichannel content creation for different target demographics
  • Outstanding command of the English and Cantonese language
  • Have good content editing experience and is adaptable to changing tonality based on written and speaking content format
  • Keen interest in the world of personal finance
  • Proven experience in developing and implementing a successful content strategy
  • Clear understanding of business goals behind content’s purpose, and fluent in web analytics tools (Google Analytics 4) and social media analytic tools
  • Have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand
  • Good experience of finding creative freelancers and getting outsourced work done where necessary
  • Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment, embrace changes, process new information on the go, and translate that into customer-friendly language

#LI-Hybrid

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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When you apply for a job on this site, the personal data contained in your application will be collected by MoneyHero Group (“MoneyHero Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@moneyherogroup.com. MoneyHero Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

MoneyHero Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
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Your personal data will be processed for the purposes of managing MoneyHero Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the MoneyHero Group, which are the solicitation, evaluation, and selection of applicants for employment.

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Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by MoneyHero Group to help manage its recruitment and hiring process on MoneyHero Group’s behalf.

MoneyHero Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.