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Content Manager

Singapore

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan. 

What We Offer 

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

THE ROLE

We are on the hunt for a data driven Content Marketing Manager who will be responsible for driving the overall content strategy, enabling SingSaver to create engaging and empowering financial content to help people make informed decisions. This role will require you to be an expert in all things content related and excel in channel optimisation, brand consistency, analytics and meaningful measurement.

YOUR TASK

  • Build a comprehensive content marketing strategy that spans the entire marketing funnel and effectively engages our target audience segments
  • Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives 
  • Always with the SEO hat on, lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more
  • Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer
  • Adapt content and messaging across channels (videos, infographics, long form articles, newsletters) etc to drive traffic, engagement and leads
  • Formulate a cross-platform content strategy and manage content distribution to online channels and social media platforms to increase web traffic
  • Ensure data is thoroughly analyzed and recommendations are made based on those results. 
  • Oversee the integration of content activities within marketing campaigns. 
  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
  • With the Content Editor, from time to time, edit, proofread and improve content from team of writers and/or agency
  • Owns  the content game plan, setting up schedules for what gets published and when for content and social media

SKILLS & REQUIREMENTS

  • Bachelor’s degree in English, Journalism, Public Relations or related communications field. 
  • 8+ years of experience as a respected leader in multichannel content creation for different target demographics. 
  • Prior experience in Social Media and Public Relations is a plus
  • 3+ years of experience in managing large teams
  • Outstanding command of the English language
  • Keen interest in the world of personal finance
  • Proven experience in developing and implementing a successful content strategy
  • Clear understanding of business goals behind Content’s purpose, and fluent in web analytics tools (Google Analytics) and social media analytic tools
  • Ideal candidates should have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand
  • Good experience of finding creative freelancers and getting outsourced work done where necessary

KEY SKILLS

  • Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Team management experience, including the ability to lead and inspire a high performing team
  • Project management skills to manage large teams and competing priorities
  • A willingness to embrace change and to adapt strategies on the fly

#MoneyHeroGroup
#LI-AK1

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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