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Regional Creative Director & Brand Activation

Singapore

THE ROLE:

As the Regional Creative Director & Brand Activation Lead you'll be at the forefront of driving creative performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our creative performance from print campaigns to digital through to offline design. As the Regional Creative Director & Brand Activation Lead, you'll play a critical role in shaping the visual language of our brands while ensuring engagement and performance across multiple channels.

This role manages a team of creative designers and the position requires experience in AI tools to drive efficiency and scalability .

 

RESPONSIBILITIES:

  • Develop and execute compelling visual concepts that align with brand guidelines and drive engagement across platforms. The briefs are varied from print, digital, outdoor and experiential.
  • Collaborate with cross-functional teams (Campaign, Content, Product & Design) to understand campaign goals and craft visuals that enhance ad performance.
  • Utilize AI generative tools to streamline and innovate the creative process from ideation to execution for performance.
  • Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
  • Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
  • Ensure consistency in brand messaging and visual identity across all digital channels.
  • Provide leadership, creative inspiration, direction, mentorship, coaching and guidance of creative team members.
  • Develop skills and competencies within the creative team to enable continuously innovative creative solutions.
  • Manage capacity and allocation of resources to ensure accurate, on-time and on-budget deliverables.
  • Establish workflows and SOPs in order to improve delivery efficiencies.
  • Project Administration and Management for Brand Activations: From developing activation plans and timelines, management of agency and vendors and creative development. 

 

REQUIREMENTS:

  • Proven experience as a Creative  Director or similar role within a creative agency or in-house team
  • Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design
  • Strong understanding of brand development and multichannel marketing
  • Proficiency in using AI generative toolsSolid understanding of social media platforms and what drives engagement and conversion
  • Ability to interpret data insights to inform and adapt design strategies
  • Excellent communication and leadership skills to guide and inspire the creative team
  • Knowledge in the field of fintech and financial space is definitely advantageous
  • Strategic thinker who balances creativity with a data-driven approach to achieve results
  • Adaptable and open-minded, eager to explore new technologies and methodologies
  • Thrives in a fast-paced and collaborative environment, and comfortable working independently as well as with a team
  • Comfortable in managing multiple projects concurrently
  • Collaborative team player who values feedback and is committed to continuous learning and improvement
  • Enthusiastic about keeping up with industry trends and emerging tools in the creative and social media landscapes

 

#MoneyHeroGroup #LI-BP1 #LI-Hybrid

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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