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Supervisor, Field Marketing
About Us
Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics.
With over 250 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.
About the Job
Connected & Alien Labs are seeking a dynamic and motivated Supervisor, Field Marketing to lead field operations in our California regions. This role is responsible for driving best-in-class retail execution, managing a high-performing team of Brand Ambassadors, and owning all aspects of how our brands show up in-store and across the market.
As the key Supervisor, Field Marketing for your territory, you will partner closely with Sales and Marketing teams to bring our brand to life in the field—while ensuring operational excellence in scheduling, logistics, day to day team oversight, and territory management. You’ll also work directly with top dispensaries, building relationships with their marketing and buying teams to support growth and drive impact at retail.
This position requires strong leadership, organizational skills, and a deep understanding of the cannabis industry. Candidates must be based in the territory specified and comfortable working in the field multiple days per week.
If you’re a creative and results-oriented field marketer with a passion for cannabis and a proven track record of delivering in-market success, we’d love to hear from you.
What You Will Do
- Work closely with the Sales and Marketing teams to ensure that all trade marketing activities are aligned with overall business goals, identifying and executing in-store growth opportunities and aiding the sales team in opening new accounts.
- Oversee all field marketing operations in the territory, including scheduling, labor allocation, and executional oversight.
- Manage and mentor the day to day local Brand Ambassador team, ensuring consistent performance, professionalism, and alignment with brand standards.
- Build and maintain the weekly schedule for field activities—including demos, store visits, events, and special projects—while monitoring total hours and budget usage.
- Act as the main point of contact for field support needs in the region, including asset deployment, printed materials, swag inventory, and demo equipment.
- Own the visual presence of Connected & Alien Labs in retail across the territory, ensuring all merchandising, signage, and display elements meet brand guidelines and are maintained regularly.
- Partner with the local Sales team to align on retail priorities, ensure strong store relationships, and support new product launches and account growth.
- Coordinate logistics for field-based initiatives, including product and swag ordering, inventory tracking, and storage unit organization.
- Serve as the on-site lead for events and retail activations in the region, ensuring high-quality execution and team support.
- Track and report weekly field data, including store visits, merchandising updates, BA performance, retail impact, and execution KPIs.
- Collaborate cross-functionally with Sales, Marketing, and external vendors to bring campaigns to life and ensure all field efforts are aligned with broader business goals.
What We Are Looking For
- 2-4 years of experience in Field Marketing, preferably in the Cannabis industry.
- Strong understanding of the retail landscape across California.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with retail partners.
- Ability to manage time and activities of 6+ part time team members while also meeting individual KPIs.
- Ability to work independently, prioritize tasks and meet deadlines in a fast-paced environment.
- Proficient in Microsoft Office, G-suite, Slack. Experience with marketing automation tools is a plus.
- 21 years & older.
- Valid California driver’s license, personal car insurance, and reliable transportation.
Compensation Description (annually): The salary range for this position in the selected city is $70,000.00 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work.
Why Connected?
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.
- Competitive Pay
- 401 (k), Medical, Dental, Vision, Employee Assistance Program
- PTO, Flexible Schedules, Work-Life Balance
- Career Growth and Internal Advancement Opportunities
- Chance to work in an exciting new start-up industry with awesome people!
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