Back to jobs
New

Social Media Manager

US-Remote

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

 

 

General Summary:

The Social Media Manager is responsible for leading, executing, and scaling an organic B2B social media strategy designed to drive ConnectWise brand authority, audience engagement, and community growth among technical audiences and IT professionals. We’re looking for someone with expertise translating corporate narratives, messaging frameworks, and thought leadership content into social-first content strategies that drive awareness, engagement, and credibility among MSPs, customers, and technology professionals.

This role focuses on enterprise brand execution, operational efficiency, and field marketing amplification. The ideal candidate leverages modern marketing workflows, combining deep expertise in enterprise management platforms like Sprinklr with cutting-edge AI tools to automate operations, synthesize insights, and deliver high-impact digital and experiential content at scale.

Essential Duties & Responsibilities:

  • Develop and execute a comprehensive B2B social media strategy across core corporate social channels, ensuring messaging aligns with established narrative framework, company goals, and defined buyer personas.
  • Own day-to-day platform governance, publishing, listening, and reporting using Sprinklr as the central enterprise management tool.
  • Implement and refine AI-driven workflows (e.g., automated tagging, LLM copywriting, smart scheduling, social listening summarization) to maximize speed to market and operational efficiency.
  • Plan and execute experiential social marketing strategies for major events to extend event reach.
  • Identify opportunities to create, curate, and optimize high-quality short-form content in collaboration with the broader brand team, tailored to IT professionals, MSP owners, and tech leaders.
  • Monitor and nurture the online community, engaging authentically with technical decision-makers and responding to mentions and inquiries.
  • Support executive thought leadership programs by developing and executing social content that amplifies specific executive perspectives, thought leadership assets, media engagements, and strategic company narratives.
  • Lead employee advocacy initiatives to empower colleagues and SMEs to amplify key company narratives.
  • Partner with Corporate Communications colleagues and executive stakeholders to support executive social presence, including content planning, platform optimization, and amplification of speaking engagements, media coverage, and thought leadership assets.
  • Use analytics to track channel performance, competitive sentiment, and share of voice, consistently delivering actionable insights and reporting on an established cadence.
  • Proactively track, evaluate, and test emerging social media trends, algorithm updates, and platform feature changes to continuously optimize channel performance and keep the social strategy ahead of industry shifts.
  • Design and deliver structured social selling and social advocacy training programs for sales and SMEs, empowering teammates with best practices, profile optimization tips, and toolkits to expand brand reach.

 

Knowledge, Skills, and/or Abilities Required:

  • Deep experience across core social channels: LinkedIn, Twitter/X, YouTube, Facebook, and Instagram required. Reddit is a plus.
  • Hands-on expertise using Sprinklr (Publishing, Listening, and Analytics modules) in an enterprise B2B environment.
  • Demonstrated experience integrating AI tools (e.g., ChatGPT/Claude, Sprinklr Copilot) into daily social media operations to drive efficiency.
  • Strong understanding of B2B technology concepts and the ability to translate complex IT capabilities into compelling, clear social messaging.
  • Plan and execute event and community-based social activation strategies to extend the reach of executive thought leadership, keynotes, partner stories, and major company initiatives.
  • Excellent B2B copywriting, editing, and content curation skills tailored specifically for professional networks like LinkedIn.
  • Strong analytical capabilities to interpret engagement metrics, social listening data, and ROI for business leadership and provide strong recommendations.
  • Ability to work independently in a remote environment while maintaining strong collaborative ties across cross-functional marketing and broader teams.
  • Ability to train, coach, and enable non-marketing teams on social selling best practices and professional networking tactics.
  • Demonstrated proactivity and self-starter mindset, with a track record of independently identifying social performance gaps, experimenting with new content formats, and bringing data-backed ideas to leadership.

Educational/Vocational/Previous Experience Recommendations:

  • Bachelor’s degree in Communications, Marketing, Public Relations, or related field (or equivalent practical experience).
  • 6+ years of dedicated social media management experience within B2B technology or SaaS sector.
  • Experience engaging technical audiences (e.g., IT directors, systems administrators, MSPs, or enterprise tech leaders).

Working Conditions:

  • Location: Remote
  • Travel: 10-15% travel may be required (primarily for major company events, industry conferences, and field activations)

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

Create a Job Alert

Interested in building your career at ‎ConnectWise? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Do you consent to the privacy policy? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ‎ConnectWise’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.