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Senior Director, Marketing Analytics

Remote

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We're looking for a Senior Director of Marketing Analytics to be the driving force behind our data-informed marketing strategy. You'll lead the team responsible for measuring marketing performance, optimizing our technology stack, and delivering the insights that guide our growth. This is a highly visible role perfect for a leader who loves to blend strategic thinking with hands-on data analysis to make a tangible impact on the business.

 

What You'll Do:

Leadership & Strategy

    • Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders.
    • Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback. Collaborate with the Finance team to prove the revenue impact of our investments.
    • Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management.

Advanced Analytics & Insights

    • Develop and deploy sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize our marketing investments.
    • Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results. 
    • Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments
    • Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools.
    • Build and maintain our KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts.

Marketing Operations & Technology

    • Own the marketing technology stack, leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools.
    • Architect and optimize the end-to-end lead management process, ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs.
    • Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs.
    • Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team.

 

What You'll Bring:

  • 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field.
  • A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science).
  • Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation.
  • Proven ability to manage a modern marketing tech stack, including experience with CDPs, CRM platforms, and automation tools.
  • Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI. (Experience with Python/R for statistical modeling is a strong plus).
  • Exceptional communication skills, with a demonstrated ability to translate complex analytical findings into clear, concise recommendations for senior leadership and non-technical stakeholders.
  • A proactive, self-starting mindset with a strong sense of ownership and the ability to thrive in a fast-paced environment.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$215,000 - $255,000 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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