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Principal, Visual Systems Strategist

Waltham, MA or Remote

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Principal, Visual Systems Strategist is a visionary and expert Individual Contributor who defines the aesthetic standards for our entire product portfolio. Your primary mission is to establish the North Star creative direction and visual strategy, ensuring the system reflects brand identity while adhering to modern mobile-first design principles. You will be the highest authority on visual craft, consistency, and desirability, translating complex strategic goals into a cohesive, scalable, and exceptional user interface.

What You'll Do:

  • Creative Vision & Strategy: Establish and champion the North Star visual and interaction principles, ensuring the design system's aesthetic direction supports long-term business goals, anticipates platform needs, and adheres to a mobile-first design strategy.
  • Aesthetic Governance: Act as the final creative authority on all visual and interaction standards within the Design System, ensuring components are designed to scale gracefully from the smallest to the largest screens.
  • Brand Translation: Lead the translation of Constant Contact's high-level brand identity into scalable, actionable visual design patterns and tokens used by the product teams.
  • Audits & Evolution: Drive systematic visual and interaction audits across our product portfolio to identify inconsistencies and areas for modernization; define the strategic roadmap for the system's aesthetic evolution.
  • Principles & Standards: Partner with product design leadership to define and integrate core Product Design Principles that guide the system's decisions around usability, accessibility, and delight.
  • Influence & Education: Lead workshops and executive-level presentations to effectively communicate the creative direction, align senior stakeholders (Design, Product, and Marketing), and evangelize the system's visual standards across the organization.
  • Team Guidance: Provide high-level guidance, mentorship, and critique to the Visual Designers and Content Strategists embedded within the Design System team.

What You'll Bring:

  • Experience & Impact: 8+ years of progressive experience in creative leadership, Visual Design, or Art Direction, with significant experience (3+ years) defining the visual language and interaction model for mobile-first digital products.
  • Systemic Creative Expertise: Proven ability to translate complex brand guidelines and creative concepts into coherent, scalable visual systems and underlying design tokens, with a focus on mobile-first responsive design principle.
  • Exceptional Portfolio: A robust portfolio showcasing strategic thinking and high-impact visual design leadership that resulted in measurable improvements in product quality and consistency.
  • Deep Technical Fluency: A strong understanding of modern web technologies, CSS architecture, and how front-end constraints impact visual fidelity and component scalability.
  • Quality & Accessibility: Expertise in defining visual standards that meet and exceed accessibility standards (e.g., color contrast, focus states, legibility).
  • Leadership & Communication: Outstanding presentation, negotiation, and written communication skills, with a track record of successfully influencing design and product leaders at all levels.
  • Tooling: Expert knowledge of design and prototyping tools, particularly Figma, for creating sophisticated component libraries and variables.
  • Domain Focus: Familiarity in building design systems for integrated SaaS workflow tools and platforms built for business and consumer users.
  • Creative AI Experimentation: Demonstrated experience applying Generative AI tools and processes today to revolutionize visual strategy and rapidly iterate on concepts and designs. Proven history of defining and leveraging AI-driven creative testing frameworks to find data-informed signals on which visual treatments drive maximum engagement.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$172,400 - $215,000 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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