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Senior Manager, Organic Social

Boston

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

THE OPPORTUNITY

Constant Contact is looking for a Senior Manager, Organic Social to own our brand's presence across earned and organic channels — and to do it with an AI-first mindset, speed, and strategic clarity.

This is not a content calendar role. This is a platform-intelligence role. You will drive Constant Contact’s visibility where it matters most: in AI-generated search results (AEO/GEO), on LinkedIn where our brand credibility lives, on Reddit where authentic conversations shape purchase decisions, and across channels like Instagram and YouTube where brand awareness compounds over time.

You’ll sit within a high-performing Corporate Communications team that is actively redefining what “earned” means in the age of AI. If you understand why first-party content is the new SEO, why Reddit threads surface in Gemini, and why a great LinkedIn post can outperform a paid campaign — we want to talk.

 

WHAT YOU’LL OWN

Platform Strategy & Execution

  • Own the organic social strategy across LinkedIn, Reddit, Instagram, YouTube, and emerging platforms — each with a distinct channel strategy, not one approach applied everywhere
  • Lead LinkedIn strategy as our highest-priority brand equity channel — executive thought leadership, company content, and employee amplification programs
  • Own Reddit strategy end-to-end: community monitoring, AMAs, subreddit engagement, and brand participation that earns trust rather than selling
  • Build and manage an Instagram presence optimized for brand awareness, community growth, and content that reinforces our voice across platforms

AEO / GEO — Answer Engine & Generative Engine Optimization

  • Develop and execute a content strategy designed to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini)
  • Structure social and owned content to be crawlable, citable, and “quotable” by large language models
  • Partner with SEO, content, and PR teammates to ensure CTCT’s owned narrative competes with affiliate and review site content in AI-generated SERPs
  • Track AEO landscape changes and brief leadership on pivots needed — this space is moving fast and you’ll be our early warning system

YouTube Strategy

  • Own YouTube as a strategic channel — not a video dump, but a deliberate content destination that builds brand authority and feeds AI-generated search results
  • Develop a content architecture for YouTube that serves multiple jobs: how-to content for SMB audiences, thought leadership for brand credibility, and longer-form storytelling that supports executive visibility
  • Understand and exploit YouTube’s unique AEO/GEO advantage — YouTube is the most-cited video source in AI-generated answers, and you’ll treat that as a strategic priority, not a side benefit
  • Optimize every upload for AI indexability: titles, descriptions, chapters, transcripts, and structured metadata that make content crawlable and citable
  • Partner with internal content, product marketing, and executive communications teams to build a pipeline of high-value video content — and ruthlessly repurpose it across channels
  • Track YouTube search performance separately from social vanity metrics; connect channel growth to organic search visibility and AI answer inclusion

AI-Native Content Production

  • Use AI tools fluently (not occasionally) to increase content velocity, ideation speed, and testing throughput
  • Build workflows that let a lean team punch above its weight class — templated AI prompts, repurposing frameworks, and rapid-response playbooks
  • Stay ahead of platform algorithm changes by using AI-assisted listening and trend detection

Community & Advocacy

  • Partner with the Community team to activate brand advocates (E.L.I.T.E.s, Champions, power users) as social amplifiers
  • Develop influencer and partner social programs that extend organic reach without paid media reliance
  • Build and nurture a brand voice that feels human, credible, and distinct across every platform

People Management

  • Manage, develop, and retain one direct report (Social Media Manager) — setting clear expectations, providing regular feedback, and investing in their growth
  • Amplify your direct report’s output by coaching them on AI tool fluency, platform strategy, and content quality — your leverage as a manager is raising their ceiling, not doing their work
  • Model the AI-native, high-velocity working style you expect from the team

Measurement & Agility

  • Own the organic social scorecard: Share of Voice, engagement rates, follower growth, new customer growth, site traffic, and AI answer inclusion metrics
  • Run fast experiments, read results quickly, and reallocate effort without waiting for quarterly reviews
  • Bring a point of view to leadership on what’s working, what’s dying, and what’s next

 

WHAT YOU BRING

Non-Negotiables

  • 5-8+ years of organic social media experience, with demonstrated results in B2B, B2C, SMB, or martech contexts
  • 2-4+ years of people management experience — you know how to develop someone, not just direct them
  • Deep, hands-on fluency with AI tools (ChatGPT, Claude, Perplexity, Jasper, or equivalent) — not “I’ve used it” but “It’s how I work”
  • Genuine understanding of AEO/GEO principles and how social content influences AI-generated answers
  • Proven LinkedIn expertise — you’ve grown accounts, built executive presence, or run programs that drove meaningful engagement
  • Reddit literacy — you understand subreddit culture, the difference between participating and advertising, and why authenticity is the only strategy that works there
  • Comfort operating with speed and ambiguity — this is a fast-moving team in a fast-moving space

Strong Differentiators

  • Experience with Sprout Social, Meltwater, or comparable social listening and publishing platforms
  • Background in or strong familiarity with SMB marketing, email marketing, or marketing technology categories
  • Experience activating customer communities as social amplifiers
  • YouTube content strategy experience, including channel architecture, video SEO, and how YouTube surfaces in AI-assisted search — this is a priority channel, not a nice-to-have
  • Familiarity with review ecosystem influence (G2, Trustpilot, Google) and how reviews feed into AI trust signals

 

HOW SUCCESS IS DEFINED

In your first 30 days:

  • You’ve audited our current organic social presence and produced a prioritized platform strategy with a clear POV on where to win
  • You’ve mapped our AEO/GEO gaps and proposed a content roadmap to close them
  • You’ve established your cadence and workflow, with AI tools embedded from day one

By end of year one:

  • LinkedIn engagement is measurably up; the brand’s executive voices are active and consistent
  • Reddit presence is established and trusted — we’re participating in conversations, not crashing them
  • YouTube is functioning as a real content channel: consistent publishing cadence, growing search visibility, and content structured to appear in AI-generated answers
  • CTCT content is appearing in AI-generated answers at a meaningfully higher rate than our baseline
  • You’ve built a repeatable, AI-enabled content engine that scales without proportional headcount growth

WHO WE ARE

Constant Contact is the trusted partner for small businesses and nonprofits who want to grow. We provide email, SMS, social, and automation tools that help millions of customers build real relationships with their audiences — and we’re investing heavily in AI to make those tools smarter and simpler.

Our Corporate Communications team sits at the intersection of brand, reputation, culture, and community. We’re a small team with a big mandate and a bias for doing things that matter over things that are easy.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$134,800 - $168,500 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
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  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
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  • Traumatic brain injury
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