Director, Partner Enablement (f/m/d)

About the Opportunity

Contentful is hiring a Director, Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell, implement, and expand Contentful successfully at scale. This role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team. This role operates cross‑functionally across a matrixed organization in collaboration with Partner Marketing, Partner Management, and Revenue Operations. The Director, Partner Enablement will manage a small, high‑impact global team focused on both SI and ISV enablement.

Partners are a core growth engine for Contentful and a critical delivery arm for customers building modern, composable digital experiences. This leader will create a unified partner enablement strategy and operating model across the entire partner journey — with the goal of scaling partner impact, improving delivery quality, and driving  measurable pipeline, revenue, and adoption outcomes.

What to expect? 

• Strategy, leadership, and operating model

  • Own the global partner enablement strategy and roadmap for both SI and  ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes..
  •  Stand up a programmatic, tier‑aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners.
  • Manage a global enablement team with resourcing that includes support from field enablement and partner-led train-the-trainer motions.
  • Collaborate across a matrixed organization, including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers. 

• GTM partner enablement (commercial readiness)

  • Design role‑based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling.
  • Build and maintain partner‑ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they’re current and discoverable in the Partner Portal.
  • Own the partner onboarding journey from signature to first co‑sell/co‑delivery, with time‑bound milestones.
  • Support internal co‑selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning).

• Technical/solution enablement (delivery excellence)

  • Partner with Learning Services to define role‑based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization).
  • Provide partners with sandbox/demo environments, demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration).
  • Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations).

• Data, measurement, and partner health intervention

  • Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage-gated progress.
  • Implement partner implementation visibility in Salesforce and enable early‑warning signals for at‑risk projects;  oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
  • Partner with Revenue Operations to define and report on enablement KPIs: partner‑sourced/influenced ARR; time‑to‑first‑deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time‑to‑go‑live, escalations); partner NPS/tier progression.
  • Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments.
  • Stand up an Exe

• Communications and cadence

  • Establish a predictable global/regional enablement calendar (quarterly partner updates, roadmap briefings, monthly technical sessions, business‑facing GTM workshops) aligned with Field Enablement.
  • Coordinate with Partner Marketing  on communications, campaigns‑in‑a‑box, and event programming, and with Partner Management to identify partners for in-depth enablement support.

What you need to be successful?

Required

• 8–12+ years in B2B SaaS partner ecosystems and enablement, with demonstrated success building scalable partner enablement programs that drove revenue and delivery outcomes.
• Direct experience partnering with systems integrators and digital agencies; fluency in their business models, training patterns, and delivery practices.
• Data‑driven operator; defines KPIs, partners with Revenue Operations on instrumentation, and communicates impact to executives and the field.
• People leadership experience managing global, matrixed teams and vendors/platforms for enablement (LMS/PRM/portal, content systems).

Desired Skills

• Demonstrated POV about DXP/composable/MACH systems or adjacent categories (commerce, search, personalization, CDP, experimentation, cloud/web platforms).
• Program design and adult learning sensibilities; can orchestrate GTM and technical curricula with specialists to develop content.
• Excellent stakeholder management; thrives in matrixed environments and can align multiple orgs to a shared enablement roadmap.
• Technically credible with architects/engineers (APIs, integration patterns, composable architectures) while equally comfortable with sales leadership.

How we'll measure success

• Growth in adoption of the solution partner program globally; increase in partners achieving higher tiers in the program.
• Growth in partner‑sourced and partner‑influenced ARR and improved win rate/ACV on partner‑involved deals.
• Time‑to‑first‑deal and time‑to‑first‑implementation reduced for new partners; predictable onboarding milestone attainment.
• Increased certifications/skill badges per partner, course completions, and sustained engagement with enablement content.
• Improved implementation quality (time‑to‑go‑live, reduced escalations) and higher partner NPS/tier progression.
• Adoption of portal/LMS stage gates and reliable reporting for leadership and partner communities.

Team and collaboration map

• Direct reports: SI Enablement Lead; ISV/Tech Partner Enablement Lead; (future) Regional enablement capacity (e.g., EMEA).
• Key collaborators:
  • Partner Marketing — campaigns, content, comms, events
  • Partner Management — portfolio focus, regional alignment
  • Revenue Operations — data, systems, dashboards
  • Field Enablement — internal co‑sell readiness
  • Learning Services (academy/LMS, certifications)
  • Solutions/Professional Services (reference architectures, assurance, technical deep dives)
  • Product Marketing (value narrative, launches, competitive plays)
  • Partner Operations (PRM/portal governance, process)

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days,  education days, compassion days for loss, and volunteer days
• Time off to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LI-hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

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