Liaison, One Time Giving

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Since 1990, Cook Systems—a certified veteran-owned IT consulting firm—has been helping businesses and professionals grow through innovation, integrity, and investment in people. We partner with Fortune 500 enterprises and high-growth companies alike to deliver agile technology solutions, AI-driven talent strategies, and our signature FastTrack program that develops the next generation of tech talent.

At Cook, you’ll find a culture that values excellence, creativity, and accountability. We believe in opportunity backed by trust—and in building careers that last. Check out what our team members have to say on our Glassdoor page, and discover why Cook Systems is where meaningful careers take off!

Contractor – Liaison, One Time Giving 

Memphis, TN (onsite)

6 months plus

 

Within the Direct Response division, this contractor will collaborate closely with the Campaign Activation, Creative & Content, Audience Architecture, and Integrated Solutions teams to support the documentation, buildout, and execution of mail campaigns.

This role is responsible for both strategic and tactical execution of day‑to‑day activities that drive revenue generation, campaign execution, performance analysis, expense management, and trend evaluation for National Direct Marketing’s cultivation and retention programs. Drawing upon expertise in data analytics, direct marketing techniques, industry trends, and best practices, this individual ensures that revenue and donor objectives are met. The role contributes directly to the development and implementation of integrated, multi‑channel strategies designed to raise more than $380 million in gross revenue, enhance donor experience, and elevate brand engagement. It requires ongoing collaboration with cross‑divisional teams, external vendors, and consultants to ensure alignment with NDM and the organization’s strategic plan.

Essential Job Functions:

Integrated Campaign Strategy & Management:

Applies a high degree of concentration and autonomy to manage the development of integrated, multi‑channel direct marketing plans for assigned cultivation and retention programs.

Ensures both short‑ and long‑term revenue objectives are met by developing, recommending, and implementing strategies that maximize revenue and growth.

Oversees the development of national‑scale campaigns aligned with NDM and ALSAC’s strategic initiatives and responsible for generating more than $380 million in gross revenue.

Ensures donor‑centric strategy and cohesive application of marketing plans across all channels, including direct mail, online, and multimedia.

Budgeting, Analytics & Performance Evaluation

Assists the Director with annual program budget development by performing detailed analysis of recent and historical results.

Conducts ongoing assessment of revenue and expense outcomes, including the creation of NDM’s aggregate campaign performance report, to inform leadership of trends, results, and projections.

Monitors and analyzes effectiveness of new and existing strategies, leveraging historical data and future forecasts to recommend optimizations that enhance targeting, fundraising performance, and donor engagement.

Cross‑Functional Collaboration:

Partners with NDM Creative, Content, Segmentation, and Analytics teams to ensure audience selection, messaging, and creative offers align with overarching strategy.

Maintains strong partnerships across internal stakeholders and external vendors to develop, document, communicate, implement, and evaluate strategic approaches for new and existing campaigns.

Provides clear direction to internal and external partners regarding campaign objectives, goals, and tactics to maintain timelines, achieve goals, and support donor experience.

Quality Assurance & Compliance:

Reviews and signs off on hundreds of direct marketing campaign materials—traditional and nontraditional—resulting in more than 200 million direct marketing donor impressions.

Ensures compliance with bank and USPS guidelines and adheres to organizational message and graphic standards.

Requires accuracy, attention to detail, and color perception.

Project Leadership & Problem Solving:

Negotiates priorities and timelines diplomatically while maintaining composure and quality under pressure.

Applies strong problem‑solving skills and develops innovative solutions to overcome challenges.

Ensures expenses remain aligned with program budgets, evaluates cost efficiency, and researches cost‑saving measures to maximize ROI.

Approves print quantities and pricing to ensure expenses align with budget prior to production sign‑off.

Supports key organizational initiatives and serves as a subject matter expert in direct marketing strategy for fundraising partners as needed.

Implements new program strategies as defined by NDM senior leadership.

Requirements:

Technical & Professional Skills

Thorough knowledge of direct marketing best practices and brand integrity standards.

Experience with emerging marketing platforms and channels, including digital, social, mobile, and interactive.

Strong attention to detail and demonstrated experience in strategic development.

Excellent written and verbal communication skills with the ability to convey complex information clearly.

Strong understanding of English grammar, rhetorical tools used in marketing communications, and general purchasing/inventory concepts.

High proficiency in PowerPoint and Excel.

Strong understanding of direct marketing or integrated marketing principles.

Experience & Education:

Bachelor’s degree preferred.

3–5 years of experience in Marketing, Communications, or a related field.

Cognitive & Workstyle Requirements:

Requires sustained concentration approximately 80% of the time to coordinate complex integrated marketing plans.

Ability to maintain mental effort and manage multiple aspects of work with limited opportunity to shift focus.

Proven experience working cross‑functionally in high‑performance environments.

Ability to partner with multiple teams simultaneously and translate priorities, needs, and constraints across groups.

Skilled in informal project management including:

Managing timelines and milestones

Tracking deliverables and dependencies

Ensuring project closeout

Identifying risks early and escalating appropriately

Documenting and standardizing processes

Additional recruitment details:

Top Skills:

Very strong PowerPoint and Excel skills

Strong understanding of direct marketing or integrated marketing

Experience successfully working cross‑functionally

Partner with multiple teams simultaneously

Translate needs, priorities, and constraints between groups

Keep work aligned without owning the workstreams themselves

Ideal Candidate Profile:

Background in a marketing or advertising agency field

Highly organized and detail‑oriented

Comfortable managing ambiguity

Proactive follow‑through without needing authority

High emotional intelligence

Confident but non‑aggressive leadership style

Comfortable pushing when needed—and knowing when not to

Process‑oriented thinker

Additional Details:

• Workplace Setting: Hybrid #LI-Hybrid
• Job Type: Contract
• Seniority Level: Mid Level
• Job Function: Marketing

Why Work with Us

At Cook Systems, we don’t just offer jobs—we build futures. Our people are at the heart of everything we do, and we’re committed to supporting you with benefits that deliver real security, flexibility, and growth from day one.

• Your Health, Your Way: Choose from two comprehensive medical plans through Blue Cross Blue Shield, with dental and vision coverage included. With access to one of the nation’s largest provider networks, you’ll have quality care wherever life takes you.
• Peace of Mind: Protect what matters most with life, critical illness, and accident insurance through Unum—because your family’s security matters.
• Flexibility for Life: Plan ahead and save with a Flexible Spending Account and Daycare FSA through Navia, helping you manage healthcare and dependent-care expenses your way.
• Extra Protection When You Need It: Our Health Gap Insurance through Sun Life helps cover unexpected costs, so you’re never caught off guard.
• Your Future Starts Now: Build your future with our 401(k) plan through The Standard. You’re eligible after just six months—because long-term success deserves a strong foundation.

At Cook Systems, you’re not just an employee—you’re part of a team that values ideas, celebrates results, and grows together. Here, your impact is visible, your contributions are valued, and your career has room to thrive. Ready to be part of something bigger? Let’s build the future together at Cook Systems.

#IND1