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Director of Product Marketing

United States - Remote

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

As the Director of Product Marketing, reporting to the Chief Marketing Officer, you will be responsible for developing and executing comprehensive, compelling ideal customer profile (ICPs), messaging and positioning to drive market adoption, revenue growth, and customer success for our business units. You will work closely with the Demand Generation, Product Management, Pricing and Sales teams to position and differentiate software solutions, generate customer insights, and help develop effective go-to-market plans.

This is a fully remote role, candidates must reside in the US 

Responsibilities:

  • Strategic Messaging & Positioning: Collaborate with newly acquired business units to clarify their ideal customer profile (ICP) and create clear, values-based messaging that differentiates their software solutions and drives product awareness, adoption, and revenue growth. Develop persuasive positioning statements and use cases tailored to each company's unique value proposition, ensuring alignment with customer pain points and market needs
  • Quick Start Guide Development: Consolidate these insights into a comprehensive "Quick Start Guide" that can be used to accelerate onboarding for the relevant internal and external parties
  • Data-Driven Market Insights: When necessary, collaborate with business units to conduct market research, competitive analysis, and customer interviews. Utilize data-driven insights to refine product positioning, messaging, and prioritize key product features
  • Cross-Functional Collaboration: Collaborate between Product Management, Sales, Pricing and the Marketing teams to gather feedback, align strategies, and facilitate communication across HQ and business units. Promote the sharing of best practices to optimize product marketing efforts throughout the portfolio
  • Content & Sales Enablement Support: Serve as an advisory resource to help business units create engaging marketing collateral such as white papers, case studies, and blog posts. Ensure the sales/SDR teams are equipped with effective collateral, including battlecards and demo scripts, to drive market engagement
  • Performance Metrics & Continuous Improvement: Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives. Analyze data related to audience engagement, funnel conversion, and revenue growth to identify areas for optimization and improvement

Qualifications:

  • 10 years of experience in product marketing, preferably in the SaaS/software industry.
  • Proven track record of developing effective Ideal customer profiles and positioning that lead to revenue growth.
  • You have demonstrated experience translating market needs into product requirements, product positioning, and messaging and establishing target customer personas, and proof points.
  • Strong knowledge of product marketing best practices, including market research, messaging, positioning, and go-to-market strategies.
  • Excellent strategic thinking and analytical skills with the ability to gather and analyze market and customer insights.
  • Strong communication and presentation skills with the ability to effectively convey complex concepts and value propositions.
  • Collaborative and cross-functional mindset with the ability to work effectively with diverse teams and stakeholders.
  • Data-driven mindset with proficiency in using analytics tools to measure and optimize marketing performance.
  • Self-motivated and results-oriented with the ability to work in a fast-paced, dynamic environment.

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

  • Health and Wellness:
    • Comprehensive Health Coverage: Coverage begins on your first day of employment.
  • Retirement Savings:
    • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
    • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • Paid Time Off:
    • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
  • Parental Leave:
    • 12 weeks paid leave for all employees.
  • Remote Work Support:
    • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
  • Holidays:
    • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:
Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.
Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Final candidate must be able to pass a background check.
To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/

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