Demand Generation Manager

About CoreStory

CoreStory unlocks the hidden intelligence in your legacy code. By using AI to surface business logic and technical insights, we give enterprises the clarity to modernize faster, maintain apps smarter, and reduce the risk of costly failures.

We’re living in the Intelligence Age, and at CoreStory, we bring intelligence and understanding to your code to support system modernization, developer onboarding, and application governance.

Role Overview

We’re seeking a talented Demand Generation Manager to join our growing marketing team. In this role, you’ll be responsible for developing and executing data-driven campaigns that generate qualified leads and drive pipeline growth for CoreStory’s AI-powered code intelligence platform. This is a junior-level position perfect for someone with 2-3 years of experience who is eager to make an impact in a fast-growing B2B AI company.

Key Responsibilities

Campaign Development & Execution

• Plan, build, and execute integrated demand generation campaigns across multiple channels including email, paid media, content syndication, and webinars
• Develop compelling campaign messaging and creative assets in collaboration with content and design teams
• Manage campaign calendars and ensure timely execution of all marketing initiatives
• Coordinate with sales account executives(AEs) to ensure seamless lead handoff and follow-up

Lead Generation & Nurturing

• Build and optimize email nurture programs to move prospects through the buyer’s journey
• Create targeted account-based marketing (ABM) campaigns for key enterprise accounts
• Develop and maintain lead scoring models to identify sales-ready opportunities
• Implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot

Digital Marketing & Paid Media

• Manage paid advertising campaigns across LinkedIn, Google Ads, and other B2B channels
• Optimize campaign performance through A/B testing, audience segmentation, and creative iteration
• Monitor and report on key metrics including cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS)
• Stay current on emerging demand generation tactics and B2B marketing trends

Analytics & Reporting

• Track and analyze campaign performance using marketing analytics tools
• Create regular reports on pipeline contribution, lead quality, and campaign ROI
• Identify opportunities for optimization and make data-driven recommendations
• Collaborate with sales operations to ensure accurate attribution and reporting

Cross-Functional Collaboration

• Partner with product marketing to leverage product launches and feature releases in campaigns
• Work closely with sales teams to understand ideal customer profiles and pain points
• Coordinate with content marketing to develop high-value assets for campaigns
• Support field marketing initiatives and event promotion

Qualifications

Required

• 2-3 years of experience in B2B demand generation, digital marketing, or growth marketing
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Proficiency with paid advertising platforms (LinkedIn Ads, Google Ads)
• Strong analytical skills with experience using Google Analytics, campaign reporting dashboards, or similar tools
• Excellent written and verbal communication skills
• Understanding of B2B buyer journeys and lead nurturing best practices
• Basic knowledge of CRM systems (Salesforce or similar)
• Self-starter mentality with ability to manage multiple projects simultaneously

Preferred

• Experience marketing to technical audiences (developers, engineering leaders, CTOs)
• Familiarity with AI/ML, SaaS, or enterprise software markets
• Knowledge of account-based marketing (ABM) strategies and tools
• Experience with webinar platforms and virtual event management
• Understanding of SEO and content marketing principles
• Exposure to intent data platforms (6sense, Bombora, etc.)
• Basic HTML/CSS knowledge for email template editing