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Account Based Marketing Manager

Remote

Founded in 2006, Coretelligent is a provider of comprehensive managed IT solutions, specializing in areas like cybersecurity, private cloud services, IT planning and strategy, and backup and disaster recovery. We cater to industries such as financial services, life sciences, technology, and professional services. The company has been recognized for its achievements, including being named to Inc. magazine’s Power Partner Awards and as AT&T Cybersecurity North American Partner of the Year for 2023. Coretelligent focuses on meeting regulatory requirements and ensuring clients' IT platforms are robust and compliant. We have a significant presence across various U.S. locations and offer co-managed IT solutions as well.

 

Job Overview

Coretelligent is looking for an Account-Based Marketing Specialist to join our growing marketing team and play a critical role in driving Coretelligent’s account-based engagement strategy. We want to hear from you if you’re a motivated self-starter with 2-4 years of account-based marketing experience, a knack for problem-solving, and an entrepreneurial mindset. In this role, you’ll create and execute hyper-targeted ABM programs that engage high-value accounts, align closely with sales, and drive measurable pipeline growth.

 

Key Responsibilities:

  • Plan and execute 1:1, 1: few, and 1: many ABM programs to engage tiered accounts.
  • Collaborate with sales, leadership, and content teams to align account priorities, messaging, and outreach strategies.
  • Use intent data, signals, and behavioral insights to refine targeting and prioritize high-value accounts.
  • Partner with the content team to create tailored messaging, assets, and offers for targeted accounts.
  • Ensure all campaigns are visually and verbally aligned with Coretelligent’s brand by collaborating with creative resources.
  • Manage ABM workflows in Pardot and Demandbase to execute campaigns effectively.
  • Set up and optimize email campaigns, nurture flows, and multi-channel outreach efforts.
  • Leverage retargeting, display ads, and direct mail as part of integrated ABM campaigns.
  • Track and analyze campaign performance, measuring engagement, pipeline impact, and ROI.
  • Refine strategies based on data-driven insights and campaign outcomes.
  • Report on key metrics to demonstrate ABM effectiveness to internal stakeholders.
  • Act as a liaison between marketing and sales to ensure alignment and successful execution of ABM programs.
  • Experiment, test new ideas, and iterate based on successes and lessons learned.
  • Stay current with ABM trends, tools, and best practices to keep Coretelligent at the forefront of innovation.

Required Skills and Qualifications:

  • Education: Bachelor’s degree in marketing, Business, or a related field (preferred).
  • 2-4 years in account-based marketing or a related field, with a strong desire to deepen expertise in ABM. Experience in the Managed Service Provider is a huge plus.
  • Highly organized and efficient, with the ability to develop and execute dynamic plans.
  • Strong project management, time management, and prioritization skills.
  • Proven ability to manage and prioritize multiple projects simultaneously.
  • Demonstrated success working cross-functionally with sales, marketing, and product teams.
  • Familiarity with CRM and marketing automation tools, preferably Salesforce and Pardot.
  • Hands-on experience with ABM tools, preferably Demandbase.
  • Solid understanding of account segmentation, targeting, and personalization strategies.
  • Strong written and verbal communication skills to clearly present ideas and campaigns to internal and external stakeholders.
  • Entrepreneurial spirit with a willingness to build, experiment, fail, learn, and iterate.
  • Problem-solving skills with a solution-oriented approach.
  • Ability to work independently and thrive in a fast-paced, collaborative environment.

Preferred:

  • ABM DemandBase Certification

 

Salary Range for this position (depending upon experience): $100K-$120k.

 

This range reflects the minimum and maximum targets for new hires across all US locations (with the exception of MA, NY, and CA). Within the range, individual pay is determined by job-related skills, experience, work location, and relevant education or training.

 

 

What you’ll love about Coretelligent:

We take Coretelligent culture very seriously! As a company, we constantly think of ways to give back to our valued employees through company engagement. We offer a competitive salary, amazing benefits, a great vacation package, a healthy work-life balance, and opportunities to grow your career from within!  

 

Benefits: Health, Dental, & Vision, Flexible Spending Account (FSA), 401k, Health Reimbursement Account (HRA), Health Savings Account (HSA), Life Insurance, Disability Insurance, Paid Parental Leave, Holiday Pay, Flexible Vacation & Sick Days.

Perks: Twelve holidays, including a day off on your birthday, flexible vacation, monthly rewards, spot bonuses for demonstrated excellence, community and social events, learning and development, flexible working life, $100 wellbeing allowance, and other health & wellness perks.

 

 

Equal Opportunity and Accessibility Commitment

Coretelligent is an Equal Opportunity employer committed to diversity, equity, and inclusion. We welcome qualified applicants of all races, ethnicities, religions, ages, sexual orientations, gender identities, socioeconomic statuses, and more. Our focus is on creating an inclusive workplace where diversity is valued beyond compliance, ensuring that every team member feels respected, supported, and empowered to be their authentic selves.

 

In compliance with the Colorado Anti-Discrimination Act (CADA), we do not request or consider age or age-adjacent information (such as graduation dates) during the hiring process. We encourage all qualified individuals to apply, regardless of age.

 

We extend our dedication to accessibility and inclusivity to our remote workforce. In alignment with the Americans with Disabilities Act (ADA), we are committed to providing reasonable accommodations to enable individuals with disabilities to effectively perform their job duties in a remote setting. Applicants needing accommodations for the application or interview process are encouraged to reach out to talent@core.tech for necessary arrangements.

 

E-Verify www.dhs.gov/E-Verify      

 

For information about the right to work, click here for English or here for Spanish.

E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce. 

 

As Coretelligent is a remote company hiring candidates, our perks and benefits packages may adjust based on your location. Direct applicants only; no recruitment agencies or third-party recruiters, please.

 

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