Performance and Growth Marketing Manager

Description

Cosmos Labs is hiring a Performance and Growth marketing manager to own the paid acquisition and conversion engine end-to-end: paid search, paid social, CRO, and marketing infrastructure. The candidate will be responsible for building, running, and optimizing the paid acquisition and conversion programs for Cosmos, including paid search, paid social, and CRO. They will manage SQL generation targets, cost per SQL, and full-funnel conversion metrics. This role reports to the Enterprise Marketing Director. It is an individual contributor role.

The role requires hands-on work with keywords, audiences, ad platforms, ad copy, landing pages, and platform integrations, and collaboration with internal design and content teams to enable rapid execution.

The candidate must be familiar with B2B marketing in the financial industry, particularly in software and professional services, with experience marketing to institutions, Fortune 500 companies, or global financial services and/or fintechs. In addition, you should have experience building lead acquisition funnels for these segments and collaborating cross-functionally to drive customer acquisition through performance marketing.

Location and Time Zone Requirements

This is a remote role. The candidate should be located in Europe or in an Asian time zone. The team works on UTC hours, and the candidate must be able to accommodate those hours, though they could be located anywhere in Europe or Asia.

Role Responsibilities

• Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
• Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization. 
• Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
• Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns. 
• Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
• Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes. 
• Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel. 
• Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.

Qualifications:

Required:

• 5 - 7 years of hands-on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities.
• Experience across paid search, paid social, and conversion rate optimization.
• Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software.
• Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
• Strong ability to drive decisions using data. 
• Solid copywriting skills for ads, social copy, and landing pages. 
• Excitement to work in a fast-moving organization where you will have end-to-end responsibility over performance marketing.

Bonus:

• Familiarity with blockchain, distributed ledger technology, or adjacent software infrastructure categories.
• Experience with Conversion API (CAPI) implementations and Google.

Who we are

📌 Cosmos Labs is the core team driving development and growth of the Cosmos blockchain ecosystem, Cosmos technology stack, and the Cosmos Hub. Cosmos powers the largest network of vertically integrated Layer 1 blockchains in the world: 200+ blockchains use the Cosmos Stack in production.

At Cosmos Labs, we are responsible for developing new software and products for the Cosmos Stack and its customers, building and maintaining customer relationships, growing the adoption of our Stack, and fostering the community of independent builders and end users in the Cosmos blockchain ecosystem. Cosmos Labs builds open-source blockchain infrastructure used by 200+ networks globally. The Cosmos SDK and IBC protocol are the foundation for chains managing tens of billions in value. We are now applying this stack to bank tokenized deposits — the most significant shift in banking infrastructure since SWIFT, with the goal of delivering 24/7 asset settlement.

We focus on hiring the core team and senior talent to work together in person in NYC and Berlin to build a collaborative and supportive culture. We are  open to hiring best-in-class remote talent anywhere within 6 hours of the NYC timezone.

Core team member responsibilities

1. Work to solve hard technical problems at the cutting edge of blockchain research, alongside a world-class team. 
2. Be empowered to make bold technical and strategic decisions, including in product development, software engineering, marketing, sales, and operations.
3. Play a critical role in building our culture, our engineering practices, the products we ship, and our customer relationships.

How we work

1. We value ambition and work ethic. This means initiative, self development, and adaptability are non-negotiable, even for the most experienced candidates.
2. We value thoughtful and contentious dialogue over siloed and unilateral decision-making.
3. We value acknowledging uncertainty and seeking support over unabated confidence and solo performances.
4. We’re obsessive about documenting everything, learning, and shipping as fast as possible with short feedback cycles. 

Cosmos Labs is committed to inclusion.

Cosmos Labs is committed to fostering a diverse and inclusive workplace and strongly encourages individuals from underrepresented backgrounds to apply. We believe the purpose of blockchain is to expand who has agency in society, which starts at home, by empowering people with diverse gender identities, ethnic backgrounds, and life experiences within our own organization. Cosmos Labs offers dedicated mentorship to support personal growth and a bright career in crypto.

Benefits

In USA

✈️ 18 days of paid leave

🧑‍⚕️ Premium health insurance

🏦 Competitive regional compensation and token compensation

📁 Office space and accommodations for remote work

Elsewhere in the world we provide competitive and equitable benefits depending on your country norms.