Product Marketing Associate

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As a Product Marketing Associate at Coursera, you will be a key player in executing marketing strategies for our India Degrees. This role focuses on effective execution, ensuring marketing excellence across  marketing initiatives that enhance consumer journeys and drive engagement. You will collaborate closely with the Manager for India Degrees, Domain managers, and Channel managers to optimize marketing efforts across various channels.

Responsibilities:

• Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
• Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
• Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
• Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
• Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
• Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in product marketing or related roles within a product-led company.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proven ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Qualifications:

• Familiarity with CRM tools and marketing automation platforms.
• Excellent written and verbal communication skills with attention to detail.
• Experience in developing email marketing campaigns and optimizing landing pages for conversion.
• A growth mindset with the ability to drive efficiency across existing channels and platforms.

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