New

Director of Marketing, Coursera for Business GTM

United States

Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions.  Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments. 

As the marketing leader for Coursera for Business (C4B), you will play an integral role as a member of the business leadership team shaping and implementing strategy, collaborating, developing  and orchestrating a comprehensive global marketing strategy and plan to drive growth of this key business line serving businesses  around the world. To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to inspire virtual team members to get great work done. 

The ideal candidate will be creative, data-driven, have global marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities:

  • Operate as key leader of the Coursera for Business leadership team responsible for driving revenue growth and market penetration of business globally 
  • Develop, own and activate global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; digital marketing; customer marketing; product marketing; and PR/Comms teams
  • Partner with VP of Enterprise Marketing and marketing leadership to evolve marketing foundation, processes, and innovation in marketing 
  • Partner with the Sr. Director, C4B GTM leader to establish and execute against a strong C4B GTM plan
  • Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Business leadership, broader GTM team and key stakeholders
  • Lead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitments

Basic Qualifications:

  • 15+ years Enterprise SaaS marketing experience in a fast-growth environment
  • 7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
  • Analytical skills and ability to leverage data to make business cases and decisions
  • Ability to travel up to 25%

Preferred Qualifications:

  • Demonstrated success across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
  • Skilled in engaging at an executive level internally with cross-functional groups and externally
  • Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influence
  • Experience playing a key role in helping build and scale businesses
  • Strong verbal and written communication skills
  • Strong presentation skills and engagement skills

If this opportunity interests you, you might like these courses on Coursera:

#LI-KW1

*APPLICATION DEADLINE JUNE 13, 2025

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$158,000 - 198,000 USD

US Zone 3

$149,200 - 186,500 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. 

Current Zone Locations:

  • Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
  • Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
  • Zone 3 - all other US locations

 

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
#LI-Remote

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
COURSERA IS A U.S. GOVERNMENT CONTRACTOR AND WE ARE REQUIRED TO INQUIRE ABOUT CONFLICTS BEFORE WE CAN RECRUIT CURRENT OR FORMER GOVERNMENT EMPLOYEES. IF THIS APPLIES TO YOU, WE REQUEST A LETTER FROM YOUR SUPERVISOR THAT THEY HAVE BEEN INFORMED ABOUT YOUR CONTACT WITH COURSERA (OR AS A FORMER EMPLOYEE, A LETTER STATING AN ETHICS OPINION WHICH IDENTIFIES ANY LIMITATIONS WHICH APPLY TO YOUR WORK IN THE PRIVATE SECTOR). THE LETTER SHOULD IDENTIFY ANY CONFLICTS OR POTENTIAL CONFLICTS, IF ANY EXIST.

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Coursera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.