New

Senior Product Marketing Manager

United States

About Coursera

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 197 million registered learners as of December 31, 2025.

Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning.

Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. 

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview:

Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems.  In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks.  This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale.

Responsibilities:

  • Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions.
  • Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy..
  • Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs.
  • Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation.
  • Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion.
  • Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment.

Basic Qualifications:

  • 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement.
  • Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions.
  • Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers.
  • Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives.
  • Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions.

Preferred Qualifications:

  • Experience marketing or selling solutions to universities, colleges, or higher education institutions.
  • Experience working within global education technology or academic platform organizations.
  • Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators.
  • Experience developing narratives connecting education programs to workforce outcomes and employability.
  • Experience operating in complex global education ecosystems with diverse institutional needs.
  • Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights.

If this opportunity interests you, you might like these courses on Coursera:

Compensation:
 
This role is available in the following US Pay Zones:

US Zone 3: $138,000-$173,500 

US Zone 4: $129,200-$161,500
 
Location: Open to candidates based in Austin, Texas or Denver, Colorado

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
 
US Pay Zones:
  • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
  • US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
#LI-NM1

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.

To protect against recruitment fraud, please note that Coursera recruiters will only communicate with candidates using official coursera.org email addresses. We do not conduct interviews or negotiate offers via personal or non-coursera.org accounts.

Create a Job Alert

Interested in building your career at Coursera? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
COURSERA IS A U.S. GOVERNMENT CONTRACTOR AND WE ARE REQUIRED TO INQUIRE ABOUT CONFLICTS BEFORE WE CAN RECRUIT CURRENT OR FORMER GOVERNMENT EMPLOYEES. IF THIS APPLIES TO YOU, WE REQUEST A LETTER FROM YOUR SUPERVISOR THAT THEY HAVE BEEN INFORMED ABOUT YOUR CONTACT WITH COURSERA (OR AS A FORMER EMPLOYEE, A LETTER STATING AN ETHICS OPINION WHICH IDENTIFIES ANY LIMITATIONS WHICH APPLY TO YOUR WORK IN THE PRIVATE SECTOR). THE LETTER SHOULD IDENTIFY ANY CONFLICTS OR POTENTIAL CONFLICTS, IF ANY EXIST.

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Coursera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.