Job Application for Senior SEO Manager at Coursera

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Job Overview:

The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers.

As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey.

You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.

Responsibilities:

Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Basic Qualifications:

7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
Experience leading technical SEO initiatives in partnership with engineering teams
Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred Qualifications:

Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
Experience driving SEO strategies for large content catalogs or programmatic page generation
Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

If this opportunity interests you, you might like these courses on Coursera:

This role is available in the following US Pay Zones:
US Zone 3: $138,800 to $173,500
US Zone 4: $129,200 to $161,500

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

US-Z1: Bay Area
US-Z2: NYC and Seattle Metro
US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Posting Date: 09/22/2026

Application Window:

We anticipate the application window will be open until 10/22/2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

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Please briefly describe your experience leading SEO strategy for large-scale websites or platforms. Include the approximate size of the website (traffic or pages), your role, and the measurable business impact of your work.

Please describe your experience partnering with Product and Engineering teams to deliver technical SEO initiatives. Include one example of a project you led and the outcome.

Which of the following SEO tools have you used professionally? (Select all that apply.) Google Search Console, Screaming Frog, Semrush, Ahrefs, Google Analytics (GA4), Looker, Tableau, Other (please specify).

Please describe your experience influencing cross-functional stakeholders (such as Product, Engineering, Marketing, or Leadership) to prioritise SEO initiatives. What was the business outcome?

Please briefly describe your experience with Technical SEO, including areas such as site architecture, indexing, crawl optimisation, structured data, Core Web Vitals, or large-scale website optimisation. Include any AI Search or Answer Engine Optimisation (AEO) experience if applicable.

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