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Search Engine Marketing SEM Strategist

Charlotte, North Carolina, United States

Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others. What started as a company of 10 employees and 300 customers has grown into one of the nation’s top 10 largest security providers with over 750 employees. Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award. The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina’s Top 25 Best Places to Work.

Position Summary:

We are looking for a Paid Search Specialist/Digital Marketing Specialist who will drive digital strategy and implementation while playing a vital role in our customer growth. This role will have ownership over CPI Security’s Digital Paid Media and will directly manage accounts, placements, and ads. This individual will also be responsible for increasing lead generation and exploring growth opportunities for CPI’s digital channels. This is an on-site position located at our corporate office in Charlotte, NC. 

Essential Functions

  • Responsible for managing CPI’s presence in the paid search landscape and analyzing data to make timely and informed decisions on bids, ad copy, content, and landing page performance to maximize yield.
  • Will manage all paid digital channels including search, display, video, programmatic, and affiliate through our vendors technology.
  • Introduce various consumer segmentation strategies to improve sales funnel efficiency through channel testing.
  • Provide innovative solutions and determine optimal cross channel mix to maximize profitability and incrementality.
  • Understand an evolving e-commerce and digital landscape as it relates to digital media, user design, website engagement, analytics and overall marketing strategies.
  • Monitor and socialize the performance metrics that measure campaign effectiveness, business outcomes and ROI as well as generate leads for the inside sales team and understand the process of converting inbound leads into customers.
  • Ensure accurate tracking and reporting across all digital channels.

Knowledge, Skills and Abilities Required

  • The ability to evaluate results and quickly optimize based on performance and company needs
  • Exceptional collaboration skills - you enjoy working in a team setting
  • The ability to multi-task, detail-oriented and self-motivated
  • Excellent communication and presentation skills
  • The ability to maintain strong cross-functional partnerships and foster a team environment
  • Creative mind with an ability to conceive innovative ideas and deliver creative content

Other Experience Required 

  • A Bachelor’s Degree required. 
  • 3+ years of experience in paid digital media
  • Experience with Google Ads, Google Analytics, Microsoft Ads, and Meta Business Suite platforms required
  • Advanced Excel Skills
  • Wordpress and landing page/website/basic HTML experience is a plus

The Perks

  • Aggressive pay and the opportunity to work for an iconic brand
  • Great medical, dental, vision, short- & long-term disability and life insurance options  
  • Company paid holidays, floating holiday, and paid time off (PTO)  
  • 401(k) plan with competitive company match  
  • Eligible for free monitored security system after 90 days
  • Education assistance – we encourage and support our employees who want to improve their skills and further their education  
  • Engaging and fun company culture that’s made up of a diverse group of people  
  • Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities. 
  • An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
  • Birthday and Work Anniversary Rewards.

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