Back to jobs
New

Head of SMB Growth Marketing

Remote, US or Remote, Canada

Who We Are:

CrashPlan® provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With its comprehensive backup and recovery capabilities for data stored on servers, on endpoint devices, and in SaaS applications, CrashPlan’s solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide. From ransomware recovery and breaches to migrations and legal holds, CrashPlan’s suite of products ensures the safety and compliance of your data without disruption.

NOTE - We are considering remote Canada and US candidates. US candidates must be located in one of the following states:

AL, AR, AZ, CA, CO, FL, GA, IL, IN, KS, MA, MD, MI, MN, NC, NJ, NY, OH, SC, SD, TX, UT, VA, WA, WI

 

What You Will Be Doing:

We’re looking for a hands-on growth marketer who loves demand generation, driving conversion, experimenting relentlessly, and using AI to build smarter, more efficient growth programs.

As Head of SMB Growth Marketing, you’ll own CrashPlan’s SMB growth engine across acquisition, conversion, and pipeline acceleration. This role is focused on scaling SMB trial starts, improving trial-to-paid conversion, and driving measurable pipeline growth across the funnel.

We’re looking for someone who understands how to combine strong growth fundamentals with modern AI-enabled execution. Someone who knows how to build high-performing campaigns, improve funnel performance, streamline workflows, and move quickly without sacrificing quality.

A player-coach who enjoys rolling up their sleeves to execute, build scalable systems, and use AI to improve efficiency, accelerate experimentation, and remove friction across the funnel.

Reporting to the VP of Demand Generation, this is a highly hands-on role with meaningful ownership, visibility, and impact across the business.

Day In the Life:

  • Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
  • Scale SMB trial starts and improve trial-to-paid conversion performance
  • Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
  • Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
  • Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
  • Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
  • Use data and insights to drive optimization, prioritization, and investment decisions
  • Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
  • Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
  • Help build a more agile, experimentation-driven growth culture

Who You Are:

Required Qualifications:

  • 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
  • Proven experience driving measurable pipeline growth and improving conversion performance
  • Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation
  • Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy
  • Experience scaling trial acquisition and improving trial-to-paid conversion
  • Experience building and scaling high-performing growth campaigns with measurable business impact

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Strong analytical and operational mindset with a passion for solving problems and improving systems
  • Comfortable working directly in marketing automation, CRM, analytics, and reporting platforms
  • Excited by the opportunity to build strategy and execute hands-on in a lean, high-impact environment

 

The total on-target compensation for this position is up to $205,000, which includes a variable target based on assigned metrics, in addition to a full range of benefits. Final compensation will be dependent on various factors relevant to the position and the candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.

CrashPlan values workplace diversity and ensuring an environment of mutual respect. Employment opportunities are available to all applicants without regards to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. We believe that diversity and inclusion are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are proud to be an equal opportunity employer.

Create a Job Alert

Interested in building your career at CrashPlan? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in CrashPlan’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.