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Marketing Director

Brooklyn, NY

We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama eco system.
 
Responsibilities
  • Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency  
  • Utilize metrics tracking to gather insights and drive course correction 
  • Master Calendar Planning & Campaign Execution across all channels
  • Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
  • Timeline Management for all marketing departments to ensure 360 execution on time
  • CRM Email-SMS Campaign management
  • Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
  • Active Participation in Photo Shoots & Collaborations for Brand Campaigns
  • Website Management & Content Updates:
    1. Web Banners – Desktop, Mobile 
    2. Featured Categories 
    3. PDP Marketing Content 
    4. Blog- Management 
    5. Product & E-commerce Marketing Management 
  • Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics.
  • Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns.
  • Manage In-House and Third-Party Marketers
  • Growth & Data Analysis
    1. Develop insights from Google Analytics 4 & Looker metrics.
    2. Utilizing data to inform performance marketing, audience segmentation and budget management.
  •  Direct Social Media Campaigns
    1. Managing social media content and metrics.
    2. Approvals on partnerships, collaborations and budgets.
  • Collaborate with Leadership to Build the Brand Story
    1. Working closely with leadership to shape and communicate our brand story.
    2. Providing weekly roadmap updates and data analysis.
  • Brand building
    1. Enhancing brand identity and visual aesthetics across all marketing channels.
    2. Guiding the creative process to ensure cohesive and compelling marketing content.
  • Work with the product team to maintain and update the website
Requirements: 
  • 10 to 15 years’ relevant experience
  • Customer centric
  • Proven capability to drive cost-effective growth  
  • Clear experience of driving insights that lead to significant impacts to the business 
  • Data driven with experience with data and visualization tools like looker
  • Good business acumen with a strong understanding of a P&L
  • Hands on leader
  • Strong project management skills
  • Strong organizational skills to build content publishing calendars and create stories for our audiences.
  • Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them
  • Strong attention to detail and ability to work within brand guidelines.
  • Exceptional written and verbal communication skills.
  • Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude. 
  • Proven ability to handle high volumes of work at all times.
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected. 
 
The salary range for this position ranges from $90,000 to $150,000. The rate will be determined based on overall skills and experience.

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