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Business Development Representative - Hybrid

New York, NY

Our Story

Adorama Rental Company (ARC) is the leading equipment rental house for high-end digital cinematography tailored to creative professionals and productions of all sizes. Whether you’re a filmmaker, photographer, or producer, we provide an extensive inventory of cutting-edge gear, tools, accessories, and services to bring your vision to life. 

Backed by decades of industry experience and the trusted Adorama name, ARC offers end-to-end rental solutions, camera and lens testing, dedicated account managers and seamless, personalized service designed to keep your project moving forward—no matter the scale or complexity. 

Our Leadership Principles

  • Growth Mindset: We set high standards, embrace failure, and are open to change.
  • Be Customer-Centered: We focus on the end-to-end customer experience.
  • Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts.
  • Think Like a Start-Up: We move fast, stay flexible, and celebrate every win.
  • Be Humble & Respectful: We assume positive intent, listen actively, and support one another.
What You'll Do
 
As a Business Development Representative (BDR) at ABS, the successful candidate will be responsible for identifying and onboarding new customers, focusing on those with potential annual spend of at least $25K in our core product categories. This hunting role is critical for expanding ABS's customer base and ensuring a strong pipeline of qualified new accounts, which will then transition to Account Managers (AMs) for retention and growth.
 
Responsibilities:
  • Engage potential new customers and qualify them for fit within ABS's core offerings.
  • Conduct discovery meetings to thoroughly understand prospects' needs and assess potential value.
  • Generate opportunities to quote and work towards winning initial orders for new customer acquisition.
  • Effectively onboard new logos and ensure a seamless handoff to Account Managers for ongoing management.
  • Complete the volume of calls and emails required to book discovery meetings with qualified prospects.
  • Target new opportunities, with a focus on achieving a 50% win rate on new deals.
  • Ensure that 70% of new customer wins qualify as spending $25K or more annually.
  • Maintain clear documentation of customer interactions, opportunity progress, and handoff procedures.
  • Responsibilities may evolve over time; employees may be asked to take on additional duties as needed to support business priorities.

What Will Help You Thrive

  • 3+ years of experience in business development or a related sales role, preferably in B2B technology or hardware.
  • Strong hunting mentality, with a drive to uncover and capitalize on new business opportunities.
  •  Excellent communication skills, with an ability to build rapport and establish trust with prospective customers.
  • Demonstrated ability to effectively qualify prospects and conduct insightful discovery meetings.
  • Experience in managing the sales process from prospecting to onboarding, including the ability to deliver initial quotes.
  • Organized and disciplined approach to managing activities, metrics, and opportunities.
Performance Factors:
  • Achieve or exceed weekly activity metrics, including calls, emails, and booked discovery meetings.
  • Consistently generate 6 qualified new opportunities per week.
  • Achieve a 50% win rate on qualified opportunities.
  • Ensure that at least one-third of new customer wins are projected to spend over $25K annually.
  • Seamless handoff of new customers to Account Managers, supporting long-term growth and satisfaction.
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.
 

Creators Work Here, Too 
At Adorama, you’ll be part of a growing family of innovative companies that empower creators, professionals, and adventurers around the world. Whether it’s through cutting-edge technology, inspiring content, or exceptional service, everything we do supports self-expression, discovery and connection. 

Here, you’ll find opportunities to grow, collaborate, and make a meaningful impact—in every role. We champion creativity, celebrate curiosity and believe in the power of passion-driven work. 

If you’re ready to bring your talent to a team that’s building what’s next, we’d love to hear from you. 

Apply today and let’s create something extraordinary together. 

    

 

Pay range for this role:

$50,000 - $75,000 USD

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