Director of Go-To-Market for Consumer Growth Initiatives

We are seeking a marketing lead to drive customer acquisition and retention strategies, focusing on building long term relationships and maximizing the value of each customer. This role will be responsible for products that provide ongoing value and benefits to our customers through continued access to personalized guidance and tools to make financial progress. The ideal candidate will be accountable for marketing KPIs and will run day to day management of the teams to achieve those goals. They will possess a strong blend of analytical prowess, creative vision, and proven leadership in the subscription economy. This role will be pivotal in shaping our lifecycle marketing strategy, optimizing our acquisition funnels, and enhancing member lifetime value.

What you'll do:

• Responsible for driving an engaged member base to improve lifetime value of members and drive recurring revenue. 
• Lead the planning, implementation, and optimization of multi-channel marketing campaigns (e.g., digital advertising, email marketing, content marketing, partnerships, social media) to drive acquisition.
• Oversee the entire customer lifecycle including onboarding, engagement, retention, and win-back initiatives from concept to implementation.
• Collaborate closely with product, research, product marketing, growth marketing, data, and analytics teams to ensure a cohesive and compelling subscriber experience.
• Conduct market research and competitive analysis to identify trends and opportunities 
• Define KPIs and operating mechanics while constantly iterating and scaling based on insights and trends.   

What we are looking for:

• 10+ years of progressive experience in marketing roles, at a consumer technology company or commensurate experience. 
• 5+ years of experience of managing and coaching high-performing teams
• Proven ability to work in matrix organizations

What we would like to see:

• Proven track record of success in driving subscriber growth and retention in a direct-to-consumer (DTC) or B2C environment.
• Deep expertise in performance marketing channels, including SEM, SEO, paid social, display advertising, and affiliate marketing.
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Proficiency in A/B testing methodologies and experience with optimization tools.
• Excellent understanding of customer lifecycle marketing and CRM platforms.
• Experience with marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud).
• Strategic thinker with the ability to develop long-term plans while also executing on short-term objectives.
• Exceptional communication and presentation skills, capable of articulating complex ideas to diverse audiences.
• Demonstrated leadership abilities with experience building, motivating, and developing high-performing teams.
• Adaptability and agility in a fast-paced and evolving market.

Pay Transparency Notice: 

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $284,000 - $312,000 plus equity and benefits. 

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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