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Lead Brand Strategist

Oakland, CA
Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

We are looking for an experienced Brand Strategist to uplevel how we bring the Credit Karma brand to life through marketing that gets noticed and delivers results. You'll develop fresh, insightful creative briefs for marketing campaigns across all channels, partnering cross-functionally, across Intuit and with external agency partners to execute innovative creative work that works.

What you'll do:

  • Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in market. Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to deploy in market
  • Partner closely with ECD and the creative team to devise provocative strategies to spark innovative and impactful marketing campaigns, leveraging consumer, industry and cultural insights, as well as deep knowledge of digital marketing trends
  • Bring in-depth understanding of brand messaging strategy and full funnel marketing dynamics to inform concepting and creative direction, including: consumer behavior, best practices and measurement approaches by funnel stage, channel (TV, OTT, digital, social, landing pages, email, push, in-product) and platform; as well as social landscape, trending content, and channel/audience specific performance.
  • Collaborate with Paid Marketing and Social Strategy to develop integrated cross-channel strategies to drive key business goals
  • Own reporting on creative effectiveness and impact. Analyze performance data, extract actionable insights and drive optimization plans in partnership with Marketing Analytics and Growth Marketing
  • Develop strong relationships with cross-functional partners and be able to influence at senior levels across marketing
  • Proactively surface new opportunities to unlock growth and pitch innovative ideas for bigger business impact

What's great about the role:

  • Work at a mission driven company and truly help people reach their financial goals, everything from getting out of debt to buying their first home 
  • Opportunity for significant impact, as we have ambitions to become the leader in personal finance enabled by best in class marketing execution. We want your smartest ideas for how to raise the bar on brand differentiation, strategic integration and creative cohesion 
  • Collaborate with marketing leads from across the company and work on some of our most important brand and product initiatives

What we are looking for:

  • 7+ years of experience in a Brand Strategy, Creative Strategy or Brand Planner role working directly with creative teams (either in-house or at a Creative Agency). At least 2 years in a Senior-level role with at least some experience as a Strategist at a Creative Agency.
  • Demonstrable strategic contributions to groundbreaking creative initiatives that are notable for their innovation, originality and effectiveness in driving measurable success
  • A proven track record of using data at all levels of decision making and operations – both quantitative and qualitative

What we would like to see:

  • Ability to build and maintain strong cross-functional relationships, leveraging keen emotional intelligence and powers of persuasion
  • Excellent verbal, written, and interpersonal communication skills
  • A passion for creating transformative consumer experiences, and a track record of inspiring impactful creative via cultural, consumer, competitive and company insights
  • High energy and positive attitude with a "can do," solution-oriented mindset
  • Familiarity with various research methods used to inform, vet and optimize creative development, with an ability to drive research directly if needed

Pay Transparency Notice: 

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $220,000-$237,000, plus equity and benefits. 

Benefits at Credit Karma includes:

  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

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