Brand Strategist

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

We are looking for an experienced Brand Strategist to uplevel how we bring the Intuit Credit Karma brand to life through marketing that gets noticed and delivers results. In this role, you’ll develop fresh, insight-driven creative briefs for campaigns across all channels, partnering cross-functionally across Intuit and with external agency partners to deliver innovative creative that drives impact. 

What you'll do:

• Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in the market. Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to bring them to market
• Partner closely with creative teams to develop provocative, insight-driven strategies that spark innovative and effective marketing campaigns, leveraging consumer, industry and cultural insights, along with a strong understanding of digital marketing trends
• Leverage brand messaging expertise and an understanding of full-funnel marketing dynamics to inform concepting and creative direction across consumer behavior, measurement by funnel stage, channel and platform considerations (TV, OTT, digital, social, landing pages, email, push, in-product) and the evolving social and content landscape
• Collaborate with Paid Marketing and Social Strategy partners to support integrated cross-channel strategies to drive key business goals
• Own reporting on creative effectiveness and impact. Analyze performance data, surface actionable insights and partner with Marketing Analytics and Growth Marketing to inform optimization
• Build strong relationships with cross-functional partners and effectively communicate recommendations to senior stakeholders
• Proactively identify new opportunities to unlock growth and contribute ideas that drive meaningful business impact

What's great about the role:

• Work at a mission driven company and truly help people reach their financial goals, everything from getting out of debt to buying their first home 
• Opportunity for significant impact, as we have ambitions to become the leader in personal finance enabled by best-in-class marketing execution. We want your smartest ideas for how to raise the bar on brand differentiation, strategic integration and creative cohesion 
• Collaborate with marketing leaders across the company to shape some of Credit Karma’s most visible and impactful brand and product initiatives

What we are looking for:

• 5+ years of experience in Brand Strategy, Creative Strategy or Brand Planning roles working closely with creative teams to shape brand narratives and guide creative execution. Prior experience at a creative agency or agency-style in-house team is a plus
• Demonstrated ability to contribute to brand strategy development, audience insights, and campaign planning
• A proven track record of using data at all levels of decision making and operations – both quantitative and qualitative

What we would like to see:

• Ability to build and maintain strong cross-functional relationships, leveraging keen emotional intelligence and powers of persuasion
• Excellent verbal, written, and interpersonal communication skills
• A passion for creating transformative consumer experiences, and a track record of inspiring impactful creative via cultural, consumer, competitive and company insights
• High energy and positive attitude with a "can do," solution-oriented mindset
• Familiarity with various research methods used to inform, vet and optimize creative development, with an ability to drive research directly if needed

Benefits include:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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