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Field Marketing Specialist

San Francisco
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI.
 
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
 
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.

About the role:

We’re looking for an exceptional, results-driven Field Marketing Specialist. This role reports directly to the Sr. Field Marketing Manager and you’ll collaborate closely across our Marketing, Sales, and CS to drive our brand and pipeline.
 
Location: SF or NYC, Remote.
 

Responsibilities: 

  • Be an Owner: Define the unique approach and execution for the events you lead
  • Drive Results: Support pipeline generation to hit our field marketing qualified pipeline targets
  • Partner with Others: Develop partnerships with cross-functional colleagues across GTM with operations, design, demand, sales, and partner teams to achieve desired results
  • Stay Organized: Project manage event assignments including cross-functional team standups, leadership approvals, Salesforce reporting, and stakeholder readouts: Manage budgets, ensuring cost-effectiveness and optimization of resources, Manage vendor communications, contracting, and invoicing, Manage event speaking opportunities including content management and presenter preparation
  • Keep Learning: Learn industry best practices but be comfortable breaking them 
  • Drive Attendees: Create and manage event landing pages and registration
  • Be Accountable: Collect and analyze data to create post-event reports, assessing the success of events and identifying areas for improvement in the event planning process, event marketing, and overall event impact
  • Scale the Program: Build and iterate on best practices and repeatable processes in order to drive efficiency and scale event programs
  • Go to Customers: On-site event operations including set-up, registration, booth operations and strike. This role will require up to 30% travel
  • Collaborate on Content & Market Research: work closely with content marketing and PMM teams to develop compelling event content and share trends, insights, and opportunities derived from the field
  • Be a Team Player: You will pitch in to support anything else needed in field and events marketing that may include: managing branded merch, creating moments for customer launches, and more

Qualifications We Value:

  • Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
  • At least 1 year of marketing experience, ideally for a SaaS or B2B business
  • Excellent communication skills and comfortable presenting in executive-level settings
  • Excellent organization skills and experience managing complex projects
  • Preferred experience selling software or AI products
  • Preferred experience in software categories related to contact centers, customer experience and virtual agents

Perks & Benefits: 

  • We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
  • Flexible vacation time to promote a healthy work-life blend
  • Paid parental leave to support you and your family
  • Monthly Gym & Phone allowance
  • Work from home office stipend to help you succeed in a remote environment
  • Lunches and dinners included for in-office employees via Grubhub

Compensation: 

Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.com.

 

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