Head of Marketing

Are you a visionary marketing leader who excels at building high-performing teams, leveraging data-driven insights, and constantly rethinking how to stand out in a competitive landscape? Sam Aguiar Injury Lawyers, Kentucky’s top-rated personal injury firm, is seeking a Head of Marketing to orchestrate our marketing ecosystem—assembling both internal staff and external partners—and drive innovation through emerging technologies, content repurposing, and bold creative Strategies.

 

Sam Aguiar Injury Lawyers is Kentucky’s top-rated personal injury firm, known for delivering life-changing results, treating clients like family, and giving back to our community. With over 600 5-star Google reviews, our reputation is built on proven outcomes, client-centric care, and an unwavering commitment to doing what’s right.

Final question: When faced with a challenge, do you get excited or run away?

 

** IMPORTANT: TO APPLY **

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**RECRUITERS DO NOT CONTACT**

 

Sam Aguiar Injury Lawyers is Kentucky’s top-rated personal injury firm, recognized for treating clients like family, delivering life-changing results, and giving back to our community.

Why This Role Matters: 

Our founder, Sam Aguiar, has been intimately involved in all aspects of our marketing. Now, we’re looking for a Head of Marketing to assume the reins and build an integrated marketing team, drawing on in-house and outsourced resources. This high-visibility, strategic position places you at the forefront of our marketing evolution, where data-driven decisions and innovative thinking will help shape our future in a competitive industry.

 

What you’ll do:

Assemble &  Lead High-Performing Teams: 

• Identify, recruit, and manage an internal marketing staff with diverse skillsets.
• Cultivate relationships with external creative partners—from content creators to editors to vendors to media buyers—to bolster our capabilities.
• Foster a culture of ownership, accountability, and continuous improvement, ensuring consistent alignment with firm-wide objectives.

Drive Data-Driven Insights & Automation:

• Leverage Salesforce and HubSpot to track leads, measure ROI, and create automated workflows.
• Implement KPI dashboards and analytics best practices, translating performance metrics into clear, actionable steps.
• Stay at the forefront of AI and marketing automation, exploring cutting-edge tools and tactics that keep us ahead of the curve.

Content Innovation & Repurposing:

• Constantly brainstorm new ways to capture and remix content—whether it’s from events, community partnerships, or digital campaigns.
• Experiment with emerging formats and channels to reach our audience in fresh, attention-grabbing ways.
• Maintain a consistent brand narrative that showcases our core values, mission, and client success stories.

 

Integrated Campaign Oversight:

• Oversee multi-channel campaigns, from TV, radio, and billboards to digital ads and social media.
• Expand our B2B and LinkedIn marketing efforts, capturing new partnership opportunities.
• Balance strategic planning with hands-on execution to ensure deadlines are met and objectives are achieved.

Community Engagement & Partnerships:

• Manage our University of Louisville Athletics sponsorship and other local collaborations.
• Identify and nurture potential community initiatives or influencer partnerships that reinforce our commitment to giving back.
• Ensure every community touchpoint is captured for further marketing opportunities and brand-building.

What we’re looking for: 

• Team-Focused Leader: Skilled at assembling and motivating both internal staff and external agencies toward a unified vision.
• Data-Driven Strategist: Enjoys interpreting analytics, iterating on campaign performance, and justifying decisions with metrics.
• Marketing Obsessed: Always looking for ways to repurpose content, experiment with new formats, and differentiate our brand.
• AI & Automation Enthusiast: Comfortable adopting emerging tech to enhance efficiency, personalization, and reach.
• Forward Thinker: On top of evolving trends, unafraid to take calculated risks that help us stand out in a crowded market.

 

What You'll Bring:

• Proven track record managing comprehensive marketing strategies
• Strong data analytics and audience targeting expertise
• Experience with Salesforce and marketing automation platforms
• Ability to build and manage agency relationships
• Track record of successful budget management
• Creative direction and campaign development experience
• Community relations experience a plus

 

Required Qualifications:

• 5+ years in a marketing leadership or strategic role.
• Bachelor’s degree minimum. 
• Proven success managing cross-functional teams and external vendor relationships.
• Expertise in CRM/marketing automation (e.g., Salesforce, HubSpot) and performance analytics.
• Skilled at budgeting, ROI analysis, and presenting insights to senior leadership.
• Excellent organizational, communication, and project management capabilities.

 

Preferred Qualifications:

• Background in legal marketing or other fast-paced, competitive service industries.
• Experience implementing AI-driven solutions or advanced automation workflows.
• Advanced degree or certifications. 
• Familiarity with community relations, sponsorship marketing, or event-driven campaigns.

 

Additional perks:

• Competitive Compensation: A salary that attracts top marketing talent, plus performance-based bonuses.
• Comprehensive Benefits: Health insurance, 401k match, and PTO package.
• Leadership & Growth: Autonomy to shape a robust marketing infrastructure—from building a core team to scaling advanced projects.
• Professional Development: Access to resources that sharpen leadership, creativity, and analytical prowess.
• Purpose-Driven Culture: Join a mission-oriented firm that is deeply invested in client advocacy and community involvement.

 

Ready to Drive Our Marketing Future?

If you’re enthusiastic about team-building, innovation, and data-driven strategy—and want to help a top-rated personal injury firm stand out and expand its brand, we want to hear from you!

Sam Aguiar Injury Lawyers is an Equal Opportunity Employer. We value diversity and are committed to fostering an inclusive environment.