Marketing and Client Engagement Manager

Are you a visionary leader with a passion for crafting compelling narratives and enhancing client engagement in the legal sector?

Do you possess the creativity to elevate a law firm's presence through strategic marketing initiatives, seamlessly integrating traditional and digital platforms?

Is your marketing approach driven by a blend of analytical precision and heartfelt storytelling?

Final question: When faced with a challenge, do you get excited or run away?

 

** IMPORTANT: TO APPLY **

If you have any questions, please email recruit@crisp.co only.

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To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

 

At Lopez Law Group, a dedicated real estate law firm based in St. Petersburg, Florida, we are committed to providing top-tier legal services to our clients. We pride ourselves on offering exceptional, affordable legal solutions to individuals and families facing complex real estate issues. Our firm’s mission is deeply rooted in integrity, professionalism, and a commitment to empowering clients through comprehensive support.

As we continue to expand our practice and enhance our firm’s presence, the need for a strategic and creative Marketing and Client Engagement Manager has never been greater. This role is pivotal in shaping our brand, amplifying client engagement, and ensuring our legal services reach those who need them most. As the driving force behind our marketing initiatives, you will develop and execute content strategies, manage our online presence, and coordinate community engagement efforts. Your work will directly contribute to strengthening the firm's reputation, increasing visibility, and reinforcing our mission of delivering exceptional real estate law services with integrity and care.

What you’ll do:

• Marketing Strategy & Growth: Take full ownership of the firm’s marketing efforts, developing and executing strategies that drive growth, enhance brand visibility, and strengthen client engagement.
• Social Media Management: Create and manage SEO-optimized written content, videos, and other multimedia for social media platforms like Facebook, LinkedIn, and YouTube, ensuring alignment with the firm's brand and client engagement strategies.
• Content Strategy: Develop and manage a content calendar that aligns with the firm's goals and client interests, ensuring timely and relevant content delivery.​
• Website Management: Ensure the firm's website content is updated, optimized for client engagement, and accurately reflects our services and values.​
• Brand Image Management: Take ownership of the firm’s brand image, ensuring a strong and positive online presence. Oversee online reviews, including platforms like Google, and implement strategies to enhance credibility, reinforce client trust, and align public perception with the firm’s values.
• Performance Tracking & Optimization: Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives. Analyze data, track engagement metrics, and refine strategies to ensure continuous improvement and alignment with the firm’s growth objectives.
• Vendor Coordination: Collaborate with external vendors to develop, implement, and monitor social media strategies. Oversee deliverables and ensure all efforts align with the firm’s objectives and brand vision.
• Community Engagement: Plan, set up, and host community and client engagement events, including charity events, to enhance the firm's presence and client relationships.​
• Client Satisfaction Initiatives: Monitor client satisfaction by gathering feedback, tracking engagement, and analyzing trends. Develop and implement targeted programs, such as client appreciation initiatives, educational resources, and engagement campaigns, to enhance overall client experience and loyalty.

 

What we’re looking for: 

• Experience: At least 2-3 years in social media management and content creation, preferably in a legal setting.​
• Skills: Strong SEO knowledge, with expertise in optimizing content for visibility and engagement across digital platforms. Excellent writing, editing, and storytelling skills to create compelling brand-aligned content that resonates with target audiences. Proficient in social media management, content strategy, event planning, and community engagement to enhance brand presence and client relationships.
• Creative & Strategic Thinker: Ability to develop innovative marketing initiatives that align with business goals and resonate with the target audience.
• Self-Starter & Problem-Solver: Highly proactive, able to take ownership of projects, and work independently without needing close supervision.
• Collaborative & Client-Focused: Works well with legal professionals, values client relationships, and ensures marketing efforts align with the firm’s mission.

 

Why you should work here: 

• Impactful Work: Your role is the driving force behind our firm's visibility and client engagement. By crafting compelling marketing strategies and fostering community connections, you ensure that our message reaches those who need them most. Through your efforts, you help build trust and create meaningful connections with clients, ensuring they feel supported and valued.
• Autonomy and Creativity: This role offers the freedom to take the reins and shape the firm’s marketing strategy. You will have the autonomy to develop and execute innovative campaigns, experiment with new ideas, and refine our brand’s voice. Your strategic vision and creativity will drive the firm's outreach efforts, allowing you to make a lasting impact while taking ownership of key initiatives.
• Professional Growth & Innovation: At Lopez Law Group, you will gain hands-on leadership experience while honing your skills in digital marketing, brand management, and client engagement. With opportunities for continuous learning and career advancement, this role empowers you to grow and expand your expertise in a dynamic legal environment.

 

Additional perks:

• Healthcare Benefits: Enjoy comprehensive health, dental, and vision coverage, ensuring you have the care and support you need.
• Retirement Savings: Secure your future with our 401(k) plan and employer matching, helping you build long-term financial stability.
• Paid Time Off (PTO): Take time to recharge with our generous PTO policy, designed to support a healthy work-life balance.

 

At Lopez Law Group, your role as Marketing and Client Engagement Manager transcends traditional job definitions; it's a pivotal opportunity to influence and shape the very heart of our client interactions and experiences. In this role, you're not merely overseeing marketing strategies; you are actively crafting a journey that is both transformative and empathetic