Digital Content & Web Marketing Manager

Are you a champion of impactful content creation and digital innovation, skilled in transforming a law firm’s online presence into a dynamic, client-centric experience?

Do you have the creative vision to shape compelling digital narratives that enhance brand awareness, drive client engagement, and elevate a firm’s reputation across web and social platforms?

Can you navigate the intricacies of digital marketing and compliance within the legal field, while orchestrating collaboration across attorneys, vendors, and platforms to deliver measurable results?

Is your approach to digital content and web marketing underpinned by a blend of analytical insight and imaginative flair?

Final question: When faced with a challenge, do you get excited or run away?

 

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To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

 

​At RGLZ Personal Injury Law, we have been steadfastly serving New York families since 1968, offering unwavering advocacy and legal excellence in personal injury law. With offices in Manhattan and Islandia, our firm has built a reputation for accessibility, successful case outcomes, and a deep commitment to the community. Our team, comprising over 10 attorneys and 10 paralegals, has recently expanded through strategic acquisition, enhancing our capacity to manage complex personal injury cases across a broad spectrum of accidents and injuries.​

Our "Always There for You" brand promise is reflected in our comprehensive resources, including detailed FAQs, attorney referral information, and a robust online presence featuring blogs, client reviews, media coverage, and video content. These platforms underscore our mission: to inform, support, and represent our clients with compassion and skill. We pride ourselves on providing unparalleled access to our attorneys, ensuring that clients and potential clients receive the guidance and support they need during challenging times.​

As we continue to grow and adapt to the evolving digital landscape, we recognize the critical need for a strategic leader to manage our digital voice and online presence. The Digital Content & Web Marketing Manager will play a pivotal role in shaping our digital strategy, ensuring that every piece of content—online or offline—aligns with our brand values and meets the highest standards of excellence and compliance. This role is essential in connecting meaningfully with current and future clients across web, social media, print, and multimedia platforms, reinforcing our commitment to accessibility and client engagement.

 

What you’ll do:

• Content Creation & Strategy: Write, edit, and manage engaging content for our website, social media channels, newsletters, and print materials, ensuring consistency with brand and compliance standards.
• Website & CMS Management: Maintain and update website content (primarily through WordPress), monitor blog and landing page performance, and assist in HubSpot CRM integration and tracking.
• Analytics & Campaign Performance: Monitor and report on key performance metrics using Google Analytics and related tools, including campaign creation, trend analysis, and conversion tracking. Provide data-driven insights and recommendations to improve SEO, ROI, and overall marketing performance, while staying current with platform updates and resolving tracking issues.
• Ad Funnel Oversight: Oversee the full ad funnel from impression to conversion, ensuring CTAs, landing pages, and user flows are optimized to drive qualified leads. Continuously refine campaign structures and targeting strategies to improve conversion rates and maximize ad spend effectiveness.
• AI & Tools Utilization: Leverage tools like ChatGPT, Copilot, Canva, and Adobe Creative Suite to streamline content creation and optimize campaign visuals.
• Compliance-Driven Marketing: Ensure all content adheres to NYS Bar Association advertising rules, ADA accessibility standards, and platform-specific guidelines across Google, Facebook, YouTube, etc.
• Vendor Liaison: Coordinate with third-party vendors managing TikTok, YouTube, and Facebook posting, ensuring brand consistency and campaign alignment.
• Event & Campaign Support: Assist with event marketing and internal campaigns that elevate community presence and client acquisition.

What we’re looking for: 

• Experience: Minimum 5 years in digital marketing or content management, with strong portfolio examples. Open to newer graduates with strong degrees and project samples.
• Analytics & Ad Experience: Proficient in Google Analytics with experience in campaign creation, conversion tracking, ROI analysis, and identifying high-performing funnels and platforms.
• Technical Proficiency: Strong working knowledge of WordPress, HubSpot, basic HTML, SEO best practices, and landing page strategy. Proficient in WhatsApp, Microsoft 365, and shared calendar systems to support digital marketing operations and cross-functional workflows.
• Creative Skillset: Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere), Canva, and basic video editing for creating social media content and campaign visuals. A strong eye for visual storytelling; photography skills are a plus.
• Legal Marketing Knowledge: Familiarity with legal marketing compliance, including New York State Bar advertising rules and platform-specific policies (Google, Facebook, etc.). Must also understand ADA accessibility standards to ensure all digital content is compliant and inclusive.
• Collaboration & Communication: Exceptional interpersonal skills and a strong communicator, capable of managing multiple stakeholder relationships and ensuring alignment on goals, timelines, and deliverables.
• Independent, But Collaborative: Someone who can work with a laid-back but communicative supervisor who values creativity and initiative.           

 

Why you should work here: 

• Creative Freedom & Mentorship: Enjoy the freedom to create and experiment with full trust from leadership, alongside guidance from a highly experienced Marketing Director. You’ll have room to innovate while growing your skills through hands-on mentorship.
• Family-Oriented Environment: Join a close-knit, family-oriented team that values camaraderie and connection. Enjoy a fun, inclusive work environment with off-site events, summer gatherings, themed office days, and a strong sense of belonging.
• Purpose-Driven Impact: Play a key role in shaping the firm’s voice and outreach, helping more people access the legal support they need through clear, compelling messaging and digital presence.

 

Additional perks:

• End-of-Year Bonus: Have the opportunity to earn a performance-based bonus that reflects the value of your work and contributions.
• Work Laptop: You'll be equipped with a company-issued laptop and the tools you need to succeed from day one.
• Paid Time Off: Enjoy a generous PTO plan that supports work-life balance and includes time to recharge.
• Health Coverage: Available to employees upon request. 
• Retirement Planning: Take advantage of a 401(k) plan to invest in your future with confidence.

 

At RGLZ Personal Injury Law, your role as Digital Content & Web Marketing Manager will be pivotal in shaping how our story is told and how our community connects with us. You’re not just a marketer—you’re the voice, the data-driven strategist, and the creative engine powering our brand’s growth in a sensitive, compliant, and human-centered way. This is your chance to make an impact, lead through innovation, and help clients find us when they need us most.

Join us in redefining legal marketing—not just with words, but with purpose.