Director of Marketing

Are you a strategic marketing leader who thrives on turning vision into measurable growth?

Do you have a passion for building compassionate, trust-driven brands that connect deeply with the communities they serve?

Can you lead data-backed campaigns, manage cross-functional teams, and drive lead generation while staying agile in a fast-paced, purpose-driven environment?

Are you ready to bring creativity, accountability, and leadership to a firm where your work directly impacts families in moments that matter most?

Final question: When faced with a challenge, do you get excited or run away?

 

** IMPORTANT: TO APPLY **

If you have any questions, please email recruit@crisp.co only.

• Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

 

At Genesis Legal Group, we have proudly served clients for over two decades, helping them through new beginnings with the highest levels of legal support. Specializing in Family Law, we operate in Arizona and Michigan. We are dedicated to upholding our core values: Authentic Advocacy, Leadership, Empowerment, and Impact. We believe every case represents a fresh start, a new opportunity for clients to rebuild their lives with confidence.

We are seeking a strategic and mission-driven Director of Marketing to join our growing leadership team. This role will be instrumental in scaling our brand presence, driving qualified leads, and strengthening community engagement across multiple states. If you're ready to make a measurable impact while supporting families during life’s most critical transitions, we’d love to meet you.

 

What you’ll do:

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align with Genesis Legal Group’s growth goals across Arizona and Michigan.
• Lead Generation & Campaign Execution: Own the end-to-end lead generation engine and design segmented, high-impact campaigns that drive client acquisition across practice areas.
• Digital Strategy & Brand Development: Oversee all digital channels and develop compassionate, values-driven content that builds trust and elevates brand awareness.
• Community Engagement: Launch and grow a closed Facebook support group, lead webinars, and coordinate community involvement to enhance referral and brand visibility.
• Performance Measurement and Reporting: Design and maintain a marketing dashboard to track KPIs, including cost per lead, intake conversion rates, and marketing-attributed revenue.
• Team and Vendor Management: Lead contractors and vendors in social media, paid ads, SEO, and content development—ensuring quality execution and ROI.
• Marketing Tech & Infrastructure: Implement and manage a lean, efficient marketing tech stack for automation, attribution, and performance tracking.
• Cross-functional Collaboration: Work directly with the CEO, DOO, and attorneys to align marketing with intake, client experience, and firm-wide growth initiatives.
• KPIs:Growth & Acquisition Metrics
• Cases per month
• Monthly scheduled and completed consultations
• Lead volume growth
• Marketing ROI
• MQL -> SQL -> client conversion rate
• Content creation 
• Funnel Conversion Metrics
• Cost per lead
• Clicks, reach, and other key funnel metrics
• Landing page conversion rate
• Local SEO & Online Visibility
• Ranking in key markets for SEO
• Increase in organic traffic 
• Increase in attorney profile views across Google My Business
• (And general Google My Business as a lead generator)
• Community & Brand Engagement
• Launch + grow Facebook Group to the desired count of members within the desired timelines
• Count of virtual workshops and average attendance rates
• Count of referrals
• Count of community-based events or sponsorships/year
• Internal Ops & Value Reinforcement
• NPS - response rate / average score / implementation of refinement to the marketing campaigns based on feedback
• Marketing dashboard / reporting 

What we’re looking for: 

• Professional Experience: 5–8 years in marketing roles focusing on digital campaigns, funnel optimization, and brand strategy—legal (specifically Personal Injury) or professional services background preferred.
• Data & Technical Fluency: Strong command of marketing metrics, ROI analysis, CRM platforms, campaign automation, and attribution tracking.
• Digital Campaign & Content Strategy: Proven success managing paid and organic channels across Google, Meta, YouTube, and email; capable of crafting empathetic, educational content aligned with brand voice.
• Leadership & Project Management: Skilled in leading projects to completion, managing vendors, and driving strategic initiatives from concept to execution.
• Communication & Collaboration: Exceptional verbal and written communication; works seamlessly with legal, intake, and leadership teams.
• Culture Fit: Values-driven, self-starter with empathy, curiosity, and a passion for making a difference.

 

Why you should work here: 

• Mission-Driven Work: Be part of a team that helps families through life’s most difficult transitions while staying true to the values of authenticity, leadership, and impact.
• Culture of Trust: Work in an environment that prioritizes results over micromanagement, giving you autonomy and support in equal measure.
• Opportunity for Growth: Join a rapidly expanding firm with a 5-year plan for multi-state growth and a leadership team eager to elevate internal talent.
• Direct Visibility: Collaborate closely with the CEO, DOO, and managing attorneys—your ideas and performance will be seen, valued, and rewarded.

 

Additional perks:

• Insurance: 100% medical coverage for the individual, optional dental and vision plans
• Retirement: 401K with up to 6% employer match.
• Recharge: Unlimited PTO and all standard national holidays to help you recharge throughout the year.
• Performance & Growth Rewards: Performance-based bonuses tied to marketing impact, with opportunities for continued professional development.
• Lifestyle Perks: Quarterly offsite events, holiday celebrations, and relocation support if moving to Arizona.

 

At Genesis Legal Group, every case represents a fresh start, and each team member plays a vital role in guiding our mission forward. Are you ready to lead meaningful growth, elevate our brand, and make a lasting difference?