Vice President of Digital Marketing

Are you a performance-driven digital strategist who thrives on using data, technology, and creativity to generate measurable growth and visibility?

Do you have the hands-on technical expertise to build, manage, and optimize paid media campaigns, SEO programs, and lead funnels — while overseeing a high-performing team of digital specialists?

Can you navigate the fast-paced, high-stakes environment of a plaintiff’s law firm, bringing together conversion-driven advertising, content, and CRM strategies to drive new case acquisition?

Is your approach to marketing rooted in both strategic clarity and technical excellence, delivering results through precision, iteration, and innovation?

Final question: When faced with a challenge, do you get excited or run away?

 

 

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**RECRUITERS DO NOT CONTACT**

 

 

Amaro Law Firm stands as a beacon of justice in the Texas injury and wrongful death legal landscape, with a rich history of championing the rights of individuals wronged by negligence. Our roots dig deep into the heart of Houston, with branches extending across Austin, Dallas, San Antonio, and other Texan cities, forming a sturdy network of legal support for the communities we serve​​.

Our practice areas span a vast spectrum, ranging from Motor Vehicle Accidents to Catastrophic Injuries, Wrongful Death, 18 Wheeler Accidents, Work Injuries, and more, reflecting our diversified expertise tailored to meet the unique needs of our clients​.

As the Vice President of Digital Marketing, you won’t just run campaigns — you’ll own the entire digital strategy that drives our growth engine. You’ll lead the digital team and oversee all marketing channels from SEM and SEO to programmatic display, LSAs, retargeting, email campaigns, HubSpot workflows, and landing page strategy. You’ll be expected to roll up your sleeves and lead from the front, ensuring all systems are technically sound, performance-optimized, and aligned with aggressive client acquisition goals.

This is a hands-on role for someone who has built and scaled marketing programs — not just by delegating to agencies, but by personally architecting and executing advanced PPC and SEO strategies in competitive consumer markets.

What you’ll do:

• Digital Strategy Leadership: Build and own an omnichannel digital marketing roadmap that integrates paid media, SEO, programmatic display, retargeting, email marketing, and CRM automation.
• Campaign Execution: Personally oversee and optimize Google Ads, PPC, and Local Services Ads (LSAs). Structure campaigns, forecast spend, and maximize ROI using keyword research, A/B testing, bid strategy, and funnel optimization.
• SEO Ownership: Lead and evolve the firm’s SEO and local SEO strategies using tools like SEMrush, Screaming Frog, and Google Search Console. Manage GBP optimizations, local citations, reviews, schema, and technical SEO performance.
• Website & Landing Pages: Manage website performance, oversee UX/UI enhancements, and stand up high-converting landing pages. Must understand site architecture, page speed, server hosting basics, and CMS platforms.
• Analytics & Reporting: Build dashboards (GA4, Looker, Tableau, etc.) to track campaign performance, cost per lead, conversion rates, and ROI. Report directly to firm leadership with data-driven insights.
• Email & CRM Strategy: Design email marketing flows and workflows in HubSpot. Segment audiences, automate campaigns, and ensure timely, personalized follow-up to maximize lead conversion and client engagement.
• Team Leadership: Directly manage and mentor two team members — the Director of Digital Marketing and a Digital Marketing Specialist — ensuring alignment, accountability, and growth.
• Vendor Management: Oversee relationships with external partners and service providers, ensuring alignment with marketing goals and maintaining quality and performance standards.
• Growth Experiments & Emerging Tech: Stay ahead of the curve on AI content impacts, generative SEO threats, and new channel opportunities. Lead ongoing experimentation, staying compliant with Google's evolving ranking standards.
• Market Expansion: Strategically plan campaigns to support the future expansion from Houston into new markets across Texas and beyond, with a focus on cost-efficient targeting and strong ROI in competitive advertising environments.

 

What we’re looking for: 

• Experience: 10–15+ years in digital marketing with a focus on paid acquisition and SEO. Ideal candidates have held Manager or Director-level roles with deep technical execution experience and are ready for the next step into VP-level leadership. Prior B2C experience in high-competition marketing environments, such as legal, medical, or education, is strongly preferred.
• Hands-On Expertise: Proven ability to personally structure, launch, and optimize campaigns across Google Ads, LSAs, Meta Ads, and display networks. Not just management experience — technical know-how is a must.
• Budget Fluency: Track record of managing paid media budgets of $30K+ per month and optimizing cost-per-lead in highly competitive, geographically constrained markets.
• HubSpot Proficiency: Certified or highly fluent in HubSpot CRM and marketing automation tools. Must be able to build workflows, segment lists, and integrate data across systems.
• Analytics & Tools: Mastery of Google Analytics (GA4), Tag Manager, SEMrush, Looker Studio, Screaming Frog, BrightLocal, and related tools.
• Local SEO Mastery: Strong understanding of how to optimize and maintain Google Business Profiles (GBPs), run LSAs effectively, and execute reputation/review strategies.
• Hands-On Execution: We’re looking for someone who’s not just led from the top, but truly rolled up their sleeves — someone who has personally built, launched, and optimized digital campaigns across PPC, SEO, and web. This role goes beyond overseeing vendors or managing strategy; it’s about having the technical know-how to do the work and make smart, informed decisions from direct experience.
• Portfolio: Candidates should be prepared to share real examples of their work, such as campaign performance metrics, dashboards, landing pages, and other materials that demonstrate their technical capabilities and impact.

 

 

Why you should work here: 

• Our primary focus is on the right and the wrong of what’s happening - business will follow.
• In addition to righting the wrongs in our cases, we also protect people from bad lawyers - we’re the “real deal.”
• Nine dynamic “hub” locations and growing (bar licenses in 8+ states).
• Step into a high-impact role where your digital marketing vision can drive meaningful growth and market leadership.
• Work in an innovative, entrepreneurial environment where strategy turns into execution, and execution into measurable results.
• Be part of a collaborative and inclusive team that values your leadership, creativity, and performance-driven mindset.
• Influence firm-wide direction and elevate the client experience through smart, data-backed digital initiatives.
• Have the freedom to test, build, and optimize, with real autonomy to implement your ideas and own the outcomes.
• Join a team that’s passionate about excellence, growth, and doing work that matters — with room to leave your mark.

Additional perks:

• Compensation: A competitive compensation package reflecting the pivotal nature of your role.
• Bonus Program: Unlock additional earning potential through a performance-based bonus program that rewards both individual impact and marketing results.
• Benefits: 

• Blue Cross Blue Shield, low deductible options
• Family inclusion can be negotiable 
• 401(k) with 4% match
• Life insurance 
• Relocation Assistance: If you are the right fit, but not in Texas already, don’t worry – we will help pay to get you here!

 

 

At Amaro Law Firm, your role as the Vice President of Digital Marketing transcends traditional marketing leadership — it’s a rare opportunity to own a high-ROI digital growth strategy in one of the nation’s most competitive industries. You’ll be part of a legacy of excellence, equity, and relentless advocacy for those who need it most. Join us, and help shape the next era of legal marketing.